Hybrid Digital Communications Advisor at 407 ETR

Position Summary:

407 ETR is seeking a Digital Communications Advisor to join its, Communications & Government Relations team. The successful candidate will be responsible for the day-to-day management of social media channels, the corporate website and the ongoing development and dissemination of digital marketing and communications campaigns to build and enhance 407 ETR’s brand and reputation.

Position Responsibilities:

• This role requires an energetic, enthusiastic and proactive digital marketer with a pulse on news, current events and digital trends to keep 407 ETR’s social channels evolving with the times
• Manage the entire process of social media communications from content creation, approval, programming and reporting
• Oversee the day-to-day management, maintenance, and content updates of the company website to ensure optimal performance, user experience, and alignment with brand standards.
• Excellent writing and editing skills with the ability to translate complex technical language into engaging social media posts that resonate with 407 ETR’s online community
• With input from other team members, the successful incumbent will manage the department’s social media calendar, leveraging current events and trends to ensure that messaging is developed and programmed to meet ongoing content requirements across 407 ETR’s digital channels 
• Develop social media strategies and targeted advertising campaigns to meet business objectives and fulfill customer/driver needs and expectations
• Maintain regular KPI tracking and reporting, feeding into various internal and external communications as required.
• Monitor social media listening tools and respond to customer inquiries, coordinating with the Customer Service team to deescalate and assist with the resolution of customer issues as quickly as possible. Intermittent after hours and weekend work will be required
• Must serve in an on-call rotation for after-hours monitoring of 407 ETR’s social media feeds 
• Assist with copywriting for a variety of media including but not limited to: social media posts, webpages, newsletter articles, video scripts, posters
• Assist the Marketing, Communications & Government Relations Department in other tasks as required. These tasks may include event planning, campaign planning, internal communications and administrative tasks.
• Assist with the production of PowerPoint presentations as required.
• Provide on-the-ground support and coordination for key brand events/initiatives as required, including content creation, community management, etc.

Qualifications:

• Post-secondary degree in Communications, English, Marketing, Journalism or Business. Post-graduate certificate in PR or Communications an asset.
• 5 - 7 years of experience in writing and creating both traditional and digital media.
• An eye for detail, exceptional grammatical skills and the ability to manage multiple projects under tight deadlines
• Proficient in Canva and Adobe design products to build social media graphics and videos
• Skilled at producing video and leveraging live and story features for social media platforms
• Highly experienced in posting content on Instagram, LinkedIn, Facebook and Twitter
• Experience managing and maintaining websites using content management systems (Contenful an assett), with a strong understanding of web usability, SEO best practices, and basic HTML/CSS.
• Knowledgeable of TikTok and other emerging platforms
• Experience with influencer marketing considered an asset
• Familiar with strategies to build employee advocacy through LinkedIn
• Excellent organizational and time management skills
• Creative thinker with strong analytic and problem-solving skills
• Demonstrated experience working in a fast-paced and responsive social media role
• Highly collaborative team player
• Skilled at working within social media listening tools and programming platforms. Experience with Brandwatch considered an asset
• Strong communication skills and work ethic
• Availability to work after-hours and on weekends is required

Our Offer

• Free 407 ETR usage
• Competitive salary, bonus structure
• Competitive vacation package
• Hybrid with flexible working hours
• Community culture
• Continued education budget
• Expect excellence: Collaborative team, learn, and grow with a high-performance team.

About 407 ETR 

Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east. 

407 International Inc. is the sole shareholder of 407 ETR and is owned by: 

• Cintra Global S.E. which is a wholly owned subsidiary of Ferrovial S.A. (48.29%);
• Canada Pension Plan Investment Board (CPP Investments) and other institutional investors (44.20%); and
• Public Sector Pension Investment Board (PSP Investments) (7.51%)

Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole.

Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive.

Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.