Hybrid Medical Services Marketing Specialist at Arkansas Children's

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.

CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.

Work Shift:

Day Shift

Time Type:

Full time

Department:

CC017790 Marketing/Communications Administration

Summary:

Monday to Friday, 8:00 a.m. to 5:00 p.m. — Hybrid


Supports strategic plan to grow market share and increase brand loyalty. Amplifies awareness, consideration and preference of strategic service lines and promotion of telemedicine in the organization.

Additional Information:

The Medical Services Marketing Specialist role supports the organization’s strategic plan to grow market share and strengthen brand loyalty for the Heart Institute and fetal services. The position is responsible for developing and executing targeted marketing strategies, cultivating strong partnerships with clinical teams, and increasing awareness and engagement around these highly specialized programs.

Monday to Friday, 8:00 a.m. to 5:00 p.m. — Hybrid  

Required Education:

High school diploma or GED or equivalent

Recommended Education:

Bachelor's degree in a related field of study.

Required Work Experience:

High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.

Recommended Work Experience:

Required Certifications:

Recommended Certifications:

Description

1. Serves as the marketing relationship “owner” and as a strategic resource for physicians and leaders of Cardiac Services, Neurosciences, Hematology/Oncology, Pulmonary and Endocrine and other service lines.


2. Ensures physician bios, photos, areas of specialty, etc. are current, provided to Manager, Digital Services and posted to AC web and smartphone/mobile properties.

3. Gathers information and writes copy/announcements on new physicians and/or changes in medical staff and ensures information has been provided to Physician Liaisons, Media Relations Specialists, and other key team members for marketing communications.

4. Plans, collaborates and recommends marketing solutions for targeted markets.

5. Supports Physician Liaisons to help strengthen targeted referrals.

6. Represents Marketing & Communications as contact person for service line initiatives or other services as assigned.

7. Performs other duties as assigned.

  

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