Digital Marketing Assistant at Challenge Preparatory Charter School

Job Duties and Responsibilities

• The staff of CCS is committed to fostering a vibrant, inclusive community that values innovation, collaboration, and effective communication to promote student success, engagement, and lifelong learning.


• Marketing Campaign Support - Conduct research on target audiences, market trends, and competitor activities. Generate ideas to promote enrollment, aid retention, and boost school community engagement. Assist with list building and content development for email marketing campaigns. 
• Brand Design - Provide design support for marketing campaigns and other materials. Assist in creating flyers, print ads, slide decks, merchandise, social media, and website assets, and building signage.
• Social Media Collaboration - Create and schedule social media content (stories, reels, posts, videos), engage with followers, and help monitor social media channels. Prepare monthly and campaign insight reports. Analyze social media data to identify areas for improvement and optimize campaign performance. 
• Communications Support - Assist with the development and execution of family and staff communications, public relations, and crisis communications.
• Event Coverage - Attend school events such as assemblies, athletics, open houses, and school-wide celebrations as directed. Capture candid photos and news elements and collaborate with school staff, students, and families to showcase success stories and school initiatives.
• Administrative Work - Perform various administrative tasks, such as planning the content calendar, building and maintaining email databases, organizing marketing materials, and coordinating with vendors as needed. Maintain and update calendars for all digital platforms. 
• Other duties as assigned by the supervisor.

SELECTION CRITERIA

• The successful candidate will demonstrate:


• Motivation, creativity, and attention to detail
• Shows a passion for education and community engagement
• Enthusiastic about promoting Challenge Charter Schools’ mission and values
• Proactive in identifying opportunities to enhance outreach efforts
• Possesses strong communication skills
• Comfortable working independently and as part of a team
• Eager to learn and grow in a fast-paced environment

Minimum Qualifications

• High school diploma or equivalent; BA or college coursework or degree in Marketing, Communications, or a related field preferred.
• Experience with developing content for social media platforms i.e. graphic assets, photos, reels, videos, stories, posts for Facebook, Instagram, YouTube, etc. 
• Experience with website content management systems.
• Creativity and design ability with robust knowledge of graphic design tools (Adobe Creative Suite, Canva, etc.) preferred.
• Excellent written and verbal communication skills.Strong organizational and multitasking abilities.
• Familiarity with data tracking and analytics tools is a plus.
• Passion for education, community service, and working with diverse populations.
• Ability to work flexible hours occasionally for events and outreach activities.