Hybrid Head of Digital Growth at Realm

Head of Digital Growth

Location: Los Angeles
Reports to: CEO

About the Role

We’re looking for a strategic, creative, and performance-driven Head of Digital Growth to lead and scale our digital marketing efforts across content, community, paid media, and partnerships. This is a highly cross-functional role that blends storytelling and analytics to drive acquisition, engagement, and brand resonance.

Key Responsibilities

• Content Strategy & Execution
  Own the editorial calendar and oversee production of compelling, LLMO/SEO-optimized content across formats (blog, social, video, email) that fuels both organic growth and community engagement.

• Community & Brand Engagement
  Build and nurture a high-affinity brand community — through social media, forums, events, ambassadors, and authentic storytelling. Develop strategies to increase advocacy, UGC, and engagement.

• Paid Media & Performance Marketing
  Lead paid growth channels (Google, Meta, YouTube, etc.), optimizing for CAC and LTV across acquisition and retargeting. Identify new platforms and performance experiments.

• Strategic Partnerships & Influencer Collaborations
  Develop and manage partnerships with aligned brands, influencers, publishers, and platforms to expand reach and drive qualified traffic.

• Growth Infrastructure & Analytics
  Be self-sufficient in running your own reporting and analytics. Own the performance dashboard and generate insights to regularly report progress and learnings to key stakeholders including the CEO, executive team, and board.

• AI Innovation & Tooling
  Stay on the cutting edge of AI-enabled marketing. Experiment with and implement AI tools to streamline content creation, personalize user experiences, enhance media buying, and improve overall marketing efficiency.

Qualifications

• 5-10 years of experience in digital marketing, growth, or brand roles, ideally in a high-growth consumer or marketplace startup

• Proven success growing a digital audience and community across multiple channels

• Deep experience with paid media planning, execution, and budget ownership

• Strong editorial judgment and content instincts; bonus for copywriting or creative direction chops

• Track record of building successful partnerships or influencer programs

• Analytical and results-oriented; fluent in growth metrics and marketing attribution

• Demonstrated curiosity and hands-on experience with AI-powered marketing tools

• Strong leadership and collaboration skills; thrives in cross-functional environments

You’ll Thrive If You

• Combine left-brain performance rigor with right-brain brand storytelling

• Know how to make a startup feel 10x bigger than it is through smart channel strategy

• Are obsessed with customer psychology and culture

• Are excited to experiment and iterate constantly

• Value progress over perfection and momentum over consensus

• Love staying on the frontier of what's possible with technology and AI