Hybrid Senior SEO Manager at Foxitsoftware

Foxit is a global software company reshaping the way the world interacts with documents. With over 700 million users worldwide, we power secure, high-performance PDF and e-signature solutions for individuals, teams, and enterprises. As we grow our SaaS offerings and modernize our web infrastructure, SEO is a key pillar in how we drive awareness, acquisition, and product adoption at scale.

We’re looking for a Senior SEO Manager who can do it all: a rare "unicorn" who thinks like a content strategist and executes like a technical SEO engineer. You will own the end-to-end SEO strategy — developing and optimizing scalable, search-first experiences that serve both user needs and search engine requirements. You’ll serve as the vital connector between the SEO function and two critical partners: Engineering and Content Marketing.

This role demands deep experience in technical SEO, strong content instincts, and comfort translating between marketing, product, and engineering teams.

🔧 Technical SEO Responsibilities

Conduct comprehensive technical SEO audits using Screaming Frog, Sitebulb, Google Search Console, and Lighthouse

Monitor and optimize Core Web Vitals (LCP, FID, CLS) and page speed via PageSpeed Insights, WebPageTest, and Chrome DevTools

Manage crawl budget, optimize indexation, and identify crawl inefficiencies using log file analysis

Maintain and optimize robots.txt, XML sitemaps, canonical tags, meta directives, and redirect logic

Identify and resolve crawl errors, redirect chains, orphaned pages, and broken links

Implement and validate structured data using Schema.org, JSON-LD, and tools like Rich Results Test

Ensure SEO readiness for international and multilingual content using proper hreflang and geo-targeting

Collaborate with Engineering to create and QA SEO tickets before deployment

Optimize internal linking, site architecture, and URL structures for discoverability and UX

🧠 SEO Strategy & Reporting

Build and execute a global SEO roadmap that aligns with company goals and digital infrastructure

Develop Foxit’s global keyword strategy, including competitor gap analyses and content white space identification

Monitor indexation trends, algorithm changes, and technical performance barriers to visibility

Create performance dashboards using Looker Studio, GA4, and BigQuery

Lead ongoing testing, learning, and refinement of both technical and content SEO programs

✍️ Content-Driven SEO Strategy

Partner with the Content Marketing team to align SEO best practices across all content production

Perform keyword research, SERP analysis, and on-page optimization (titles, headers, schema, etc.)

Audit and improve existing content for search intent, keyword alignment, thin content, and cannibalization

Support the creation of SEO briefs for new content, including structural and strategic recommendations

Develop and maintain content hubs and internal link structures to strengthen topical authority

Use traffic and ranking data to inform content refreshes, prioritization, and testing

🤝 Collaboration & Cross-Functional Leadership

Act as the bridge between SEO and Engineering, driving collaboration on site structure, dev tickets, and search-focused deployments

Align closely with the Content Marketing team to ensure SEO is embedded in the editorial lifecycle

Partner with Web, Product, and UX teams to ensure a seamless experience for both users and bots

Lead SEO education sessions and documentation to upskill stakeholders across departments

Present strategic insights, project updates, and performance outcomes to marketing and executive leadership

✅ What You Bring

5–8+ years of SEO experience with a strong portfolio of results across B2B SaaS and tech environments

Deep expertise in both technical SEO and content strategy

Mastery of SEO tools including SEMrush, Ahrefs, Screaming Frog, GSC, GA4, and BigQuery

Understanding of web technologies (HTML, CSS, JavaScript) and ability to speak to engineering teams with confidence

Experience in international SEO and large-scale, multi-domain architecture

Strong analytical, organizational, and communication skills

Proven ability to lead cross-functional initiatives with Marketing, Engineering, and Content teams

🌟 Bonus Points For:

Familiarity with headless CMS environments (e.g., Contentful)

Experience with product-led growth (PLG) SEO strategies

Exposure to AI-generated content workflows and SGE (Search Generative Experience) implications

Knowledge of CRO and UX optimization in relation to organic search

#LI-Hybrid