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Homeoffice Senior Product Marketing Manager, Client Sales at Included health

Included health · Remote, United States Of America · Remote

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We are seeking a highly analytical, strategic, and creative Senior Product Marketing Manager to  help drive messaging, positioning, and go-to-market strategy/execution for our flagship products: All-Included Care and Navigation. This Senior PMM will play a crucial role in shaping our client value and upsell narratives, equipping our Sales and Client Success teams with compelling assets to defend and grow our revenue base, expanding our market opportunity, and translating reporting metrics and complex product capabilities into clear, data-driven stories that resonate with existing clients. 

The ideal candidate for this role has the ability to:
- Inform client retention and upsell strategy – including product positioning, packaging, and pricing – and our product roadmap by executing effective market and competitive research
- Bring our differentiators and value proposition to life by developing upsell product narratives, client reporting narratives, and case studies that combine crisp storytelling, compelling visuals, and persuasive data 
- Increase retention and upsell rates by tailoring base positioning and sales assets to specific client audiences for high-priority strategy and upsell opportunities
- Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams

This position is ultimately about strategy, effective marketing, communication, and relationship-building. You will work closely with the General Management, Sales, Client Success, Analytics, Solutions Consulting, Consultant Relations, and Clinical teams to achieve your goals. 

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