- Office in Seattle
Description
Who We Are:
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Want to make an impact? Join our pack and come work (and play!) with us.
Who we're looking for:
You live on the internet, you know which creators are about to break out before everyone else does, and you can spot a partnership that feels real versus one that feels like an ad. We want you to bring that instinct to Rover.
As Brand Creator Manager, you’ll lead how Rover shows up with creators. That means choosing who we work with, building relationships that last, and shaping the strategy behind every collaboration. You’ll make sure creator content feels native to the platform, true to our brand, and loved by pet parents. You’ll sit on the Brand PR & Social team and work hand in hand with our Paid and Affiliate Marketing Manager, who owns performance and paid amplification, so great creator work goes further and everything we put out reads as one story.
This is a role with room to shape. You’ll help define how Rover approaches creators, community, and partnerships as the program grows, and we’ll share our current priorities as we talk.
What You'll Do
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Set the creator strategy. Define how Rover works with creators across platforms, from everyday pet-parent voices to bigger talent partnerships, keep it grounded in what’s actually happening on social while serving multiple cross-team needs (conversion goals, brand awareness, and AEO ranking).
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Find and select the right creators. Scout, vet, and recommend creators who fit our brand and audience, and review agency recommendations with a sharp eye.
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Build real relationships. Be the day-to-day face of Rover for creators. Make briefing, approvals, and payments smooth so the best ones keep coming back.
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Build, scale and manage our Community Program. Rover has a passionate Community of Care Providers and pet parents. You will help tap into this Community to build long term value, nurture relationships, and increase social mentions and positive sentiment.
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Own content review. Give clear, creative feedback that protects the brand without flattening the creator’s voice, and make sure disclosure and brand standards are met in partnership with Brand Studio creative teams.
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Negotiate and contract. Work with Legal and Finance on rates, deliverables, exclusivity, and usage rights.
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Keep teams in sync. Coordinate across Brand, Studio, PR, Social, and Performance so launches and campaigns become one cohesive story.
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Manage agency partners. Share day-to-day agency management for creator work and help evaluate vendors and platforms.
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Bring Curiosity and a Test & Learn Mindset . Track trends, platform changes, and partnerships in the market, and bring ideas and novel ways of testing or ways of working the team hasn’t thought of yet.
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Measure what matters. Report on creator performance across reach, consideration/conversion, engagement, sentiment, and brand health, and turn it into recommendations.
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Explore adjacent partnerships like ambassadors and talent as the program evolves.
