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FP&A Manager, Go-To-Market Strategy
Aprio · Atlanta, Vereinigte Staaten Von Amerika · Hybrid
- Optionales Büro in Atlanta
Responsibilities:
- Support budgeting, quarterly/annual forecasting, and monthly variance analysis for Sales & Marketing.
- Maintain financial models that link marketing and sales investments to revenue and margin (LTV, CAC, ROAS).
- Help build attribution reporting and evaluate channel performance (paid, organic, events, email, partnerships).
- Work with Sales and Marketing to integrate CRM and marketing automation data (HubSpot) into financial models and dashboards.
- Deliver actionable insights and recommendations to marketing and sales partners to optimize spend.
- Develop and maintain KPI dashboards and reports for business partners and leadership.
- Conduct ROI analyses for campaigns and initiatives; run scenario and sensitivity analyses.
- Contribute to business cases for new programs, headcount, channel tests, and product launches.
- Collaborate with FP&A team members to improve processes and automate reporting.
Qualifications:
- 4+ of FP&A, finance, or analytics experience, ideally from a larger organization or high-growth company.
- Experience supporting Marketing and/or Sales functions and measuring marketing performance.
- Familiarity with CRM and marketing automation systems (HubSpot preferred).
- Working knowledge of marketing metrics: LTV, CAC, ROAS, conversion rates, attribution basics.
- Strong financial modeling and analytical skills; proficiency with Excel; SQL experience preferred.
- Experience with financial forecasting and BI/visualization tools (Workday, Adaptive Insights, Power BI, etc.).
- Clear communication and collaboration skills — able to present analysis to non-finance partners.
- Bachelor’s degree in Finance, Accounting, Economics, Data Science, or related field.
Preferred Skills
- Background in large, fast-moving B2B/B2C environments.
- Familiarity with multi-touch attribution, incrementality testing, or cohort analysis.
- Experience automating data pipelines between CRM/martech and finance systems.