Director, Global Brand Strategy bei The Nielsen Company

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

The Senior Director of Global Brand Strategy is a key marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. This role drives the brand positioning and integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.

• Serve as the leader for Nielsen’s brand identity, narrative and relevance across key campaigns and key cultural moments, such as Super Bowl, Grammys, World Cup, Olympics and more. Set and execute a brand calendar roadmap for Nielsen.

• Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.

• Direct and drive the integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders globally.

Responsibilities

• Brand Management: Develop, drive and ensure Nielsen’s global brand identity, recognition and market positioning. Use customer insights and research to continuously refine positioning and messaging.

• Innovation & Experimentation: Identify and lead special brand projects that modernize brand efforts, and  test new formats, channels, and engagement models.

• Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed. 

• Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.

• Team Leadership: Lead functional team and key brand projects that are critical to Nielsen’s brand and business success and innovation pipeline.  

• Budget Management: create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.

Qualifications

• 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands. 

• Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios. Proven experience building or evolving a brand function in a matrixed environment.

• 7+ years of experience in managing and leading teams, including both direct reports and external partners.

• Experience in the US market and operating at global scale preferred.

• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.

• Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.

Additional Information

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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