Join Skydance Animation as our Director of Social Media & Employment Branding and take the lead in crafting a brand that’s as original, creative, and dynamic as the worlds we build on screen.
In this multifaceted role, you’ll help shape Skydance Animation’s corporate identity, not just by defining what we do, but who we are. You'll partner with teams internally and externally to spotlight our one-of-a-kind culture, show how it powers our storytelling, and bring it all to life through events, social media, and special projects.
We are looking for a strategic, forward-thinking marketing leader with a passion for animation, a strong creative sensibility, and 8+ years of relevant experience. If you’re ready to innovate, influence, and help shape the future of Skydance Animation as a world-class studio, we want to hear from you.
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Responsibilities
Develop and execute a comprehensive employer brand strategy aligned with business and talent goals, capturing the uniqueness of our culture and storytelling
Build and maintain a strong external brand presence that both resonates with professional talent (Artist / Animation), and invites broader audiences / fan bases to engage with and learn about our studio
Partner with internal stakeholders - including but not limited to Human Resources, Talent Acquisition, Production, Executives, Skydance Marketing, and Paramount - to ensure brand alignment across teams while carving out a distinct voice for Skydance Animation within the larger company ecosystem
Drive innovative social media strategy and execution across LinkedIn, Instagram, TikTok, and other platforms
Produce compelling content and campaigns that showcase employee stories, company culture, and our workplace experience
Test, iterate, and innovate with new strategies, formats, and content to improve audience engagement
Support brand presence at recruitment and industry events through booth design, collateral, and activations
Collaborate with Talent Acquisition and Creative teams to develop recruiter enablement materials such as toolkits, messaging guides, and brand-aligned training sessions
Contribute an employer brand perspective to Skydance-wide marketing initiatives
Create and manage a content calendar and prioritization roadmap to strategically plan and deliver brand initiatives, campaigns, and key communications
Develop and maintain an internal brand book aligned with Skydance and Paramount guidelines
Stay ahead of employer brand trends, digital platforms, and audience behaviors to ensure a fresh and forward-thinking approach
Requirements
8+ years of experience in employer branding, digital marketing, or social media strategy - ideally within the entertainment, animation, or creative industries
Strong background in brand management, public relations, and audience engagement across digital platforms
Proven ability to lead and execute multi-channel campaigns with a focus on storytelling and consistent brand voice
Excellent project management skills, able to prioritize and manage multiple complex initiatives simultaneously
Experience using data-driven insights to shape strategy and optimize campaign performance
Familiarity with graphic design tools (e.g., Adobe Creative Suite) and photography, a plus
Exceptional communication skills, both professional and fluent in contemporary culture and social media language/slang
Experience building and developing high-end brands and intellectual property (IP) is a bonus
Knowledge of or passion for the feature animation space, a plus
Focus on feature animation brands, a plus
Additional Information
The salary range for this exempt position in Los Angeles, California is $140,000 – $180,000. The rate offered may vary based on the candidate’s location, qualifications, experience and relevant expertise, among other factors. The range indicated is for base salary only and does not reflect the total compensation package, including bonus, benefits, etc.
We realize that skills and expertise can come from many different experiences and paths, and we encourage you to apply even if you don’t meet all of the requirements as written in the job description.
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