- Senior
The Head of Market Development is responsible for identifying new market opportunities and developing strategies to expand a CFRA’s customer base. They play a crucial role in the growth and success of the business by identifying and targeting new segments, increasing market share, and driving revenue. They have a deep understanding of their industry, competitors, and target markets. They use this knowledge to identify untapped opportunities and develop a plan to capitalize on them. This can include researching and analyzing market trends, identifying potential partners, and especially developing new products or services to solve client challenges.
Key Responsibilities
- Financial Growth: Creating and implementing a plan to drive growth and increase revenue.
- Market Analysis: Conduct thorough market research to identify emerging trends, customer needs, and competitive dynamics.
- Strategic Planning: Develop and implement market development strategies that align with the company's overall business objectives.
- Opportunity Identification: Identify and evaluate new market opportunities, including potential partnerships, acquisitions, and new product launches.
- Collaboration: Work closely with sales, marketing, product development, and other departments to ensure cohesive execution of market development plans.
- Customer Insights: Gather and analyze customer feedback to inform market development strategies and improve customer satisfaction.
- Go to Market: Maximize client value by ensuring product launches are well thought out and all teams are aligned and prepared.
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the success of market development initiatives.
- Reporting: Provide regular updates to senior management on market development activities, progress, and outcomes including competitive analysis of products and services.
Skills, Knowledge and Expertise
Qualifications:
- Proven experience in market development, business development, or a related field.
- Results-driven and goal-oriented mindset.
- Strong analytical skills and the ability to interpret market data.
- Excellent communication and interpersonal skills.
- Strategic thinking and problem-solving abilities.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in market research tools and techniques.
- Bachelor’s degree in business administration, Marketing, or a related field; MBA or advanced degree preferred.
Skills:
- Market research and analysis
- Strategic planning
- Business development
- Customer insights
- Performance measurement
- Budget management
- Cross-functional collaboration
Benefits
- Sick Days
- PTO
- Holiday Pay
- Health, Dental, & Vision Insurance
- Company paid Life & Disability Insurance
- Competitive Pay
- Performance Bonus
- Pension
