Head Product Marketing (Transform) bei RWS Group

Job Purpose

As experienced and driven Product Marketing Manager, you will support our growing Transform solutions and help to shape and execute our go-to-market strategy for our Transform business unit, ensuring alignment with revenue growth, customer retention and satisfaction goals.

Your responsibilities will span product launches, cross-functional enablement and strategic marketing initiatives that includes product and services offerings highlight our value to customers and strengthen our leadership in the market.

About Transform

At RWS, we enable the world’s largest enterprises to communicate with global audiences through cutting-edge language technology, AI-driven solutions, and expert services. Our RWS Transform division empowers organizations to accelerate digital transformation, scale global content, and unlock growth in every market.

Job Overview

Key Responsibilities

• Manage a team of product marketers.
• Conduct market research, competitor analysis, and win/loss interviews.
• Monitor industry trends and translate insights into product and messaging recommendations.
• Develop and maintain buyer personas.
• Manage product launches and releases, including coordinating cross-functional teams and ensuring successful execution.
• Lead the development of product positioning and messaging. Work closely with the product, services and engineering teams.
• Define unique value propositions for different customer segments.
• Develop and maintain strategic messaging frameworks aligned with buyer personas.
• Work with content and demand generation teams to create thought leadership and funnel specific assets.

Key Deliverables

• Coordinated launch and release plans.
• Creation of assets (e.g., landing pages, webinars).
• Strategic messaging frameworks.
• Product Marketing Playbook.
• Documented value propositions for customer segments.
• Thought leadership and funnel-specific content assets.
• Sales tools: pitch decks, one-pagers, battlecards, case studies, etc.

Skills & Experience

• Bachelor’s degree or experience in B2B technology organization is required.
• B2B Product Marketing experience
• 5-7 years of experience in Product Marketing or Product Management within a mid-to-large sized corporation

It would be great if you also had…

• Product Marketing experience in software, data or services
• Prior experience working in the Language industry.
• Experience with a global/multi-national matrix organization

Life at RWS

Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS. 

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. 

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

RWS Values 

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.

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