General Manager bei Swickard Eugene, LLC d/b/a BMW of Eugene

Description

Eugene, OR| Lead a Premier Luxury Dealership for a leading Hospitality Brand! 

Drive excellence, inspire your team, and lead a prestigious European brand to new heights.

BMW of Eugene is seeking a General Manager to lead our high-performing, customer-focused dealership. This is a hands-on leadership opportunity for an operationally minded executive who can balance financial performance with exceptional guest experience.

We’re looking for someone who thrives in a smaller, tightly run store environment — a leader who can develop people, drive profitability, and elevate the BMW experience in the Eugene market.

About BMW of Eugene

As part of the Swickard Automotive Group, BMW of Eugene represents one of the world’s most dynamic and respected luxury brands. Our mission is simple: deliver performance with hospitality. We believe in transforming the automotive experience through genuine care, precision, and excellence — for both our guests and our team.

Our Eugene store serves a loyal and growing customer base in the heart of Oregon, offering a full-service BMW experience from sales to service and parts.

Key Responsibilities

• Lead all dealership operations — sales, service, parts, and finance — with full P&L accountability.
• Develop and execute business strategies that balance profitability, guest satisfaction, and brand standards.
• Actively coach, mentor, and motivate department leaders to achieve peak performance.
• Drive a customer-first culture that produces industry-leading CSI results and long-term loyalty.
• Monitor and manage key financial metrics: sales performance, expense control, gross margins, and operational efficiency.
• Partner with BMW North America to ensure compliance and alignment with manufacturer programs and performance targets.
• Recruit, train, and retain top talent, fostering a culture of growth, accountability, and professionalism.
• Champion operational excellence through disciplined process management and continuous improvement.

? Qualifications (Right-Sized for BMW of Eugene)

• 5+ years of proven success as a General Manager, GSM, or Department Director in a luxury or high-performance dealership.
• Strong operational leadership with success managing dealerships in the $4–8 M annual revenue range.
• Hands-on leadership style suited to a lean, agile operation.
• Demonstrated expertise managing key dealership KPIs:
  • Annual Revenue: $5M+
  • Net-to-Gross: 15–20%
  • Year-over-Year Growth: 5%+
  • Customer Satisfaction Index (CSI/NPS): 95%+ — top-tier guest experience focus
  • Employee Retention: <15% annual turnover
• Proven success improving profitability, CSI, and employee engagement simultaneously.
• Deep understanding of dealership financials, forecasting, and operational discipline.
• Experience with BMW or comparable European luxury brands highly preferred.
• Exceptional leadership presence, communication, and relationship-building skills.

Compensation & Benefits

• Aggressive executive compensation package (base salary + performance bonuses).
• Comprehensive health, dental, and vision insurance with optional disability coverage.
• 401(k) and Pet Insurance
• Paid time off and holidays.
• Continued professional development and growth opportunities.

Why BMW of Eugene

• Represent one of the most admired automotive brands in the world.
• Lead a respected dealership with a loyal customer base and strong community reputation.
• Operate with autonomy while backed by the resources and stability of Swickard Automotive Group.
• Enjoy the Pacific Northwest lifestyle — from scenic drives to local community engagement — while leading a brand built for performance.

Physical Requirements

• Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone.
• Standing and Walking: There may be times when the general manager needs to stand, walk around the dealership, or attend meetings.
• Reaching and Bending: The manager may need to reach for files, supplies, or equipment.
• Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?