Marketing & Activation Manager bei Hensley

 MARKETING & ACTIVATION MANAGER

Position Summary:

The Marketing & Activation Manager plays a key role in supporting Hensley’s brand presence through the strategic planning, coordination, and execution of marketing initiatives and special events across Arizona. This role serves as a bridge between internal departments, supplier partners, and external event contacts to ensure successful brand representation, strong community relationships, and high-quality event activations.

In addition to overseeing large-scale marketing initiatives, this role is responsible for developing and mentoring the Marketing Specialist(s) and event staff, fostering a culture of creativity, accountability, and professional growth within the marketing team.

Position Responsibilities may include, but are not limited to:

•    Lead the planning and execution of key marketing events and sponsorships across Arizona, including festivals, concerts, sporting events, and community partnerships.

•    Oversee all aspects of event logistics from start to finish, including scheduling, staffing, inventory coordination, and on-site execution.

•    Supervise event staff, ambassadors, and marketing representatives to ensure timely, professional, and effective execution.

•    Maintain consistent communication with suppliers and promotional partners to align on goals, expectations and brand standards.

•    Drive engagement and awareness through on- and off-premise activations such as product sampling, branded experiences, and promotional programming.

•    Ensure brand standards are upheld across all event materials, signage, and consumer touchpoints.

•    Collaborate closely with internal departments, suppliers, sales teams, and external partners to align on strategy and execution.

•    Provide clear and concise post-event recaps, including performance highlights, budget tracking, KPIs, and key takeaways.

•    Supervise, train and mentor Marketing Specialist(s)and part-time event staff, ensuring consistent professional development and performance growth.

•    Establish clear goals, workflows and performance metrics for the marketing team, provide regular feedback and development opportunities.

•    Work evenings, weekends, and peak seasons as required to support activation schedules.

•    Foster positive relationships with accounts and event partners through professional communication and occasional hospitality activities (i.e., games, dinners, golf, etc.).

Required Skills and Experience:

•    3+ years of experience in marketing, event planning, or brand management

•    Proven leadership and team development experience, with the ability to coach and inspire others to achieve high performance.

•    Exceptional project management and multitasking skills; ability to balance multiple priorities in a fast-paced environment.

•    Strong interpersonal and communication skills, both written and verbal.

Benefits:

•    401K

•    Medical, Dental, Vision

•    Safe Ride Home - Uber Reimbursements