Senior Analyst-Marketing bei American Express

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Senior Analyst, Marketing Enablement: Marketing Enablement Team

The U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Senior Analyst of Marketing Enablement is responsible for overseeing and maintaining a portfolio of marketing campaigns across multiple channels – sometimes executed in partnership with external brands such as hospitality, travel, or financial industry partners. This role will drive compliant, high-quality and on-time end-to-end campaign execution delivery as a central source of expertise of our internal marketing capabilities and the channels/experiences they own. This individual will ensure marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones. This role will collaborate closely with various teams within US Consumer Marketing, Enterprise Communications & MarTech Experiences (ECMX), Governance and Compliance Partners, and various channel execution teams to support campaign setup. This role will also develop process efficiencies to deliver on the marketing plan with excellence and innovate core execution processes to improve efficiency, quality, and speed-to-market. This role will also help oversee 6 contractors who implement the end-to-end marketing campaigns.

Key Responsibilities

• Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
• Help lead a team of contractors tasked with end-to-end marketing campaign set up and delivery in their respective channels
• Partner with marketing, operations and external partner teams to understand campaign objectives, develop go to market execution and testing plans, and implement marketing campaigns (including offer constructs and execution strategy for new offers, product launches and refreshes) to engage customers across owned and partner channels
• Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
• Develop and maintain campaign execution calendars and track team capacity
• Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals
• Uphold our control management priorities by driving operational excellence across our risk management process
• Assist with hiring and training of new contractors and peers; mentoring on ways of working and best practices
• Maintain expertise in Marketingforce and support new platform enhancements and integration

 

Minimum Qualifications

• Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
• Strong attention to detail, serving as a process-focused thinker
• Effective written and verbal communication skills, building and leveraging relationships to create solutions
• Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
• High curiosity with a desire to learn and be part of a fast-paced, dynamic team
• Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
• Marketing campaign execution preferred
• Experience with onboarding, training, and/or people management is a plus

%3Cp%3E%3Cspan style=%22font-size:16px;%22%3ESalary Range: %2478,000.00 to %24124,750.00 annually + bonus + benefits%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:16px;%22%3EThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:16px;%22%3EWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones%27 physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3ECompetitive base salaries%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3EBonus incentives%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3E6% Company Match on retirement savings plan%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3EFree financial coaching and financial well-being support%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3EComprehensive medical, dental, vision, life insurance, and disability benefits%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3EFlexible working model with hybrid, onsite or virtual arrangements depending on role and business need%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3E20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3EFree access to global on-site wellness centers staffed with nurses and doctors (depending on location)%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3EFree and confidential counseling support through our Healthy Minds program%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-size:16px;%22%3ECareer development and training opportunities%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-size:16px;%22%3EFor a full list of Team Amex benefits, visit our %3C/span%3E%3Ca target=%22_blank%22 rel=%22noopener noreferrer%22 href=%22https://www.americanexpress.com/en-us/colleagues/benefits%22%3E%3Cspan style=%22font-size:16px;%22%3E%3Cu%3EColleague Benefits Site%3C/u%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-size:16px;%22%3E.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:16px;%22%3EAmerican Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:16px;%22%3EWe back our colleagues with the support they need to thrive, professionally and personally. That%27s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:16px;%22%3EUS Job Seekers - Click to view the “%3C/span%3E%3Ca target=%22_blank%22 rel=%22noopener noreferrer%22 href=%22https://www.eeoc.gov/poster%22%3E%3Cspan style=%22color:#0563c1;font-size:16px;%22%3E%3Cu%3EKnow Your Rights%3C/u%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-size:16px;%22%3E” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: %3C/span%3E%3Ca style=%22color:#0563c1;%22 target=%22_blank%22 rel=%22noopener noreferrer%22 href=%22https://www.eeoc.gov/poster%22%3E%3Cspan style=%22font-size:16px;%22%3E%3Cu%3Ehttps://www.eeoc.gov/poster%3C/u%3E%3C/span%3E%3C/a%3E%3C/p%3E%3Cp class=%22MsoNormal%22%3E%3Cspan style=%22font-family:%26quot;Arial%26quot;,sans-serif;font-size:18px;%22%3EEmployment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions%3C/span%3E%3Cspan style=%22font-family:%26quot;Arial%26quot;,sans-serif;%22%3E%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E
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