Director, Communications Multi-channel bei Walmart

Position Summary...

We're seeking a strategic and innovative communications leader to drive multi-channel activation and experimentation across Walmart's existing pharmacy and vision businesses as well as emerging businesses including Walmart Health and Walmart Everyday Health Signals (EHS). This role will lead the development and execution of integrated communication strategies that enhance patient engagement, support business growth, and enable cross-functional alignment. The ideal candidate will combine strategic storytelling, growth marketing, channel expertise and a test-and-learn mindset to optimize outreach and deliver measurable impact across every touchpoint. This role is based in Bentonville, AR and will report to the Senior Director of Data Analytics and Business Solutions.

About the Digital Business Services Team
We are a high-impact team at the forefront of business enablement innovation solution in healthcare. We are driving scalable business and data solutions across Walmart Health and Wellness to harness data-driven insights, improve patient engagement, and drive innovation across the health journey.

What you'll do...

What you'll do:

• Develop and oversee the multi-channel communications strategy supporting Walmart Pharmacy, Vision, WHRI, and EHS business enablement initiatives.
• Design, implement, and manage campaigns across SMS, email, and app channels.
• Ensure consistent messaging and tone that reinforce Walmart's healthcare mission, vision, and brand voice.
• Devise and implement customer segmentation and deep personalization
• Leverage analytics and insights to optimize performance across platforms.
• Build a robust test, measure, and learn framework for communications effectiveness (A/B testing, personalization, channel mix optimization).
• Champion experimentation practices to refine content, delivery methods, and emerging technologies (AI-driven communications, interactive content, etc.).
• Establish routines and forums to align cross-functional stakeholders on campaign priorities, timing, and messaging consistency.
• Serve as a trusted advisor to senior leadership on communication trends, risks, and opportunities.
• Lead, mentor, and inspire a high-performing communications team while fostering a culture of creativity, accountability, and continuous improvement.

What you'll bring:

• 10+ years of progressive experience in strategic communications, marketing, or brand strategy, with deep multi-channel leadership
• Expertise in campaign development, digital activation, and message testing/optimization
• Expertise in healthcare, pharmacy, or retail communications (preferred)
• Ability to translate insights into action with a strong analytical mindset
• Demonstrated success leading teams through innovation and change
• Bachelor's degree in communications, Marketing, Business, or related field (master's preferred)

#LI-LB3 Benefits & Perks: Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. Equal Opportunity Employer: Walmart Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while welcoming all people. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Communications, Public Relations, Business, or related field and 5 years’ experience in public relations, communications, or relevant area OR 7 years’ experience in public relations, communications, or relevant area.
2 years’ supervisory experience or experience leading cross-functional teams.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

experience working as a staff member of a government official, Master's degree in Journalism, Communications, Public Relations, or related field, Working in a global environment

Primary Location...

2608 Se J St, Bentonville, AR 72712, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Jetzt bewerben