Director of Business Development bei Pennant

JOB SUMMARY

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

DUTIES & RESPONSIBILITIES

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.

• Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.    

• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.  Monitors allocation of resources according to budgetary limitations.

• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

• Works with the Director of Nursing to establish marketing techniques for specialty Clinical Programs.

• Employs marketing and promotional initiatives to achieve budgetary volume projections.

• Establishes and maintains positive working relationships with current and potential referral and payer sources.

• Recruits, selects, orients, and directly manages members of the marketing team.

• Builds and monitors community, customer, and payer and patient perceptions of Excell Home Care and Hospice as a high-quality provider of services.

• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.

• Maintains comprehensive working knowledge of Excell Home Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

JOB REQUIREMENTS

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• At least three years of experience in health care marketing management preferably in home health or hospice care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
• The ability to drive and/or have access to transportation for agency related travel (e.g., community partners, patients, etc.) is an essential function of the job.  Must have and maintain a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.

ACKNOWLEDGEMENT

I have read this job description and fully understand the requirements and notices set forth therein.  I hereby accept the position and agree to perform the identified essential functions in a safe manner and in accordance with the Company’s established policies and procedures.  I agree to request guidance from my Supervisor in the event that I am unsure of how to interpret any policy.

I further understand that my employment is at-will and thereby understand that my employment may be terminated at-will either by the Company or myself, and that such termination can be made with or without notice.

This position consistently supports and promotes compliance with the Code of Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the agency, acting with ethics and integrity, reporting non-compliance, and adhering to applicable Federal, State, and local laws and regulations, accreditation and licensure requirements (if applicable), and all policies and procedures.