- Professional
- Optionales Büro in Memphis
Job Title: Senior Manager, Art Director
Department: Marketing
Reports To: Sr. Director Brand & Digital Marketing
FLSA Status: Exempt, Salarie
Senior Manager, Art Director
The Senior Manager, Art Director will lead the next evolution of Hunter’s brand identity, driving a bold, modern, and product-centric visual direction across all marketing channels. This role will serve as the creative force behind how our brand shows up in the world — ensuring all visual storytelling reflects contemporary design trends, elevates our product portfolio, and connects emotionally with customers. With a strong digital focus, this leader will transform how we present new product collections and campaigns across eCommerce, social, video, email, and print.
This is a pivotal role for a visionary creative leader who combines hands-on design expertise with trend fluency, aesthetic sophistication, and strategic thinking. The right candidate will push boundaries, inspire teams, and champion a design-forward culture that keeps the Hunter brand fresh, competitive, and product-driven.
Essential Duties and Responsibilities
Creative Vision & Brand Leadership
Define and lead the future-facing visual direction of the Hunter brand across all channels and customer experiences
Establish a high design standard that reflects our product innovation and brand ambition
Lead concepting and execution of brand and product campaigns that are modern, trend-relevant, and emotionally resonant
Ensure consistent, cohesive visual language across all digital channels
Champion a culture of creative excellence, curiosity, and brand stewardship across internal and external teams
Digital Content & Campaign Execution
Drive a digital-first creative strategy focused on eCommerce, paid social, email, and web
Translate product positioning into compelling digital assets that convert and inspire
Develop customer journey-based creative that supports awareness, consideration, and conversion stages
Create and oversee development of eCommerce assets such as homepage modules, PDP imagery, carousel banners, and digital ads
Optimize visual content based on performance analytics, A/B testing, and marketing objectives
Product Storytelling & Asset Development
Lead the visual expression of new product launches through photography, video, and digital storytelling
Direct and oversee creative production including photo and video shoots, from casting to styling and post-production
Collaborate with Product and eCommerce teams to craft assets that highlight product features and consumer benefits
Maintain brand integrity and creative quality across all content deliverables
Evolve visual merchandising assets that support in-store and online sell-through
Creative Operations & Team Management
Manage internal designers, freelancers, and agency partners to ensure timely, on-brand delivery of creative assets
Build scalable creative workflows and guardrails to support business growth
Maintain and evolve brand guidelines, toolkits, and asset libraries
Foster a collaborative, high-performing creative team environment
Monitor resource allocation and creative output across all projects
Trend Forecasting & Industry Awareness
Track emerging trends in design, culture, retail, and digital marketing
Incorporate insights into creative direction and brand evolution
Attend relevant industry events, webinars, or creative reviews to stay informed and inspired
Identify opportunities for innovation in storytelling, formats, and creative strategy
Bring a contemporary, competitive lens to how the brand appears to consumers
Education/Experience Requirements
BA degree in Graphic Design, Visual Communication, Fine Arts, or a related field
Minimum 7 years of professional experience in brand creative, design, or art direction
Strong experience in digital-first creative, especially for eCommerce, paid social, email, and video
Proven ability to lead product-focused creative strategies and customer journey-driven design
Special Qualifications or Skills
Strong portfolio demonstrating concept-driven, trend-aware, and cross-platform creative
Mastery of Adobe Creative Suite and digital tools like Figma, Sketch, or XD
Deep understanding of eCommerce design systems, including product carousels, landing pages, and digital merchandising
Ability to translate consumer and product insights into compelling visual storytelling
Experience directing and producing brand photo and video shoots
Strong leadership, team management, and cross-functional collaboration skills
Comfort operating in a fast-paced, agile marketing environment with multiple priorities
Experience in motion design, animation, or 3D a plus
Highly organized with excellent communication and creative presentation skills
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