Community Experience and Content Specialist bei East West Tea

Title of Role: Community Experience and Content Specialist

Department: Community Experience

East West Tea is seeking a talented, passionate, and experienced Community Experience Specialist to join our Yogi TEA-m! 

The Community Experience and Content Specialist will bring our storytelling to life by designing engaging experiences and creating community content. This is a dynamic, creative role responsible for designing and executing community experiences and crafting localized content that resonates deeply with our North American audiences. Blending content creation, community experiences, and brand storytelling to bring Yogi to life across digital and in-person touchpoints. Capturing inspiring moments at events to creating engaging local stories for social channels, you’ll help build a vibrant, authentic connection between our brand and the communities we serve.    

WHO WE ARE:

We are the well-being company that exists to inspire and enhance everyday life through trust and good will.  Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.

We are Intentional – we chose to lead with positive intent. Mindful – we are present and aware of how we show up in the world.  People – we value and respect all people and communities.  Authentic – we are real and transparent with everything we do.   Committed – we are committed to quality products while sustaining our planet.  Trust – we consistently align our words with our actions.  

OUR INVESTMENT IN YOU:

• We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often!  Who doesn’t love a surprise? 
• This position is preferred to be located in Eugene, Oregon, will potentially consider candidates remotely.
• As a certified B Corp, we’re a company that lives our values every day.
• We work in a LEED certified facility which prioritizes the planet in our daily operations and optimizes our employee experience while at work. 
• We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
• Our Nourish Market provides employees subsidized healthy lunch and snack options.
• We commit to our purpose in every aspect of our culture. 
• We have employees that are committed to “Doing Good” in our community and around the world.
• We are a growing company with products that customers love. 
• We believe in investing in you and your growth and development. 

WHAT YOU’LL OWN:                               

Community Experience                                                                                                                      40% of time

• Support the planning and execution of community events, activations, and experiences across North American markets
• Collaborate with local ambassadors, influencers, and partners to create authentic brand moments
• Help design event concepts that reflect both local culture and brand values

Content Creation                                                                                                                                  30% of time

• Own the end-to-end process of content creation- from concept development to creation, scheduling, and publishing across Instagram, TikTok, LinkedIn, and additional platforms
• Capture and produce high-quality photo and short-form video content at community events and activations
• Identify and act on emerging trends to share culturally relevant and timely content

Brand Storytelling                                                                                                                   30% of time

• Identify compelling community narratives and transform them into engaging content pieces
• Interview local community members, brand advocates, or retail partners to spotlight their stories
• Localize global brand content for North American audiences, ensuring cultural relevance and resonance

WHAT YOU KNOW AND HAVE EXPERIENCED: 

• Bachelor's Degree and 3+ years of relevant experience in content creation and community building
• Minimum of 5+ years of relevant work experience in lieu of degree
• Deep understanding of various social platforms; Instagram, TikTok, and other platforms algorithms and reporting 
• Strong photography, videography, and editing skills (basic video editing software proficiency preferred
• Food, Beverage or CPG experience preferred
• Comfortable traveling domestically and internationally

YOU’LL BE A GREAT FIT:

• Strong critical thinking ability to navigate and solve complex problems
• Solid work ethic, self-starter, and result-oriented
• Natural ability to develop strong, trusting relationships
• Enjoys collaborating with cross-functional partners
• Responsible and a high degree of ownership
• Thrives in an ever-changing work environment
• Effectively managing a multitude of work responsibilities
• Balances attention to detail and swift execution

WHAT WE DO:

We manufacture Yogi and Choice Organics brand products. Yogi has over 40 tea blends made from 140 exotic spices and botanicals sourced from 100% non-GMO growers around the globe. These herbal, green, and black teas are formulated for delicious taste and healthful benefits. Choice Organics offers a collection of organic traditional tea, herbal tea, and unique, flavorful organic tea blends. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience.

East West Tea Company is an equal opportunity employer. We value and respect each person's individuality and unique talents. We honor diversity and inclusion. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.