eCommerce Manager bei Hair Club

Key Responsibilities

Strategic Sales Growth & Financial Planning

• Annual Planning & Forecasting: Develop and own the annual, quarterly, and monthly eCommerce sales forecasts and budget plans for both Amazon and Shopify channels, aligning with overall company revenue targets and profitability goals.
• Profitability Optimization: Analyze and actively manage the end-to-end COGS, shipping costs, platform fees, and advertising spend to continuously improve the net profitability (e.g., Contribution Margin) of every product SKU on both marketplaces.
• Competitive Strategy: Lead continuous competitive intelligence gathering, executing responsive pricing and promotional strategies while identifying untapped market segments and white-space opportunities for expansion.
• New Product Introduction (NPI): Strategically lead the phased rollout and market penetration plan for all new product launches across both platforms, coordinating all listing, advertising, and inventory requirements for a successful launch.

Tactical Execution & Advertising Mastery

• Advanced Advertising Management: Own the strategy, execution, and daily optimization of advanced advertising tactics on both platforms, including Amazon DSP (Demand-Side Platform) for reach/remarketing and detailed segmentation within Shopify marketing channels (e.g., retargeting campaigns).
• Listing Conversion Rate Optimization (CRO): Conduct systematic A/B testing of product titles, key images, A+ Content/EBC, and bullet points to maximize conversion rates and search rankings on Amazon and product page performance on Shopify.
• Inventory & Supply Chain Integration: Work directly with the supply chain team to refine inventory forecasting models based on sell-through velocity and promotional lifts. Tactically manage inventory placement and transfer requests to maintain optimal stock levels (FBA/FBM and Shopify fulfillment centers).
• Search Engine Mastery: Lead and execute advanced keyword research and listing indexation strategies to ensure maximum organic search visibility on both the Amazon search engine and the Shopify site.

Site Experience, Reporting & Compliance

• Site Merchandising & UX: Own the dynamic merchandising of the Shopify storefront, using analytics to map customer journeys and implement changes to collections, home page features, and cross-sell placements to increase Average Order Value (AOV) and site conversion.
• Data Synthesis & Reporting: Design and automate comprehensive, executive-level reports that synthesize performance data from Amazon Seller Central, Shopify Analytics, and advertising platforms, providing a single source of truth for channel health.
• Compliance & Account Health: Proactively monitor and maintain the health metrics and compliance requirements for both Amazon accounts (e.g., performance notifications, customer service standards) to ensure uninterrupted selling privileges.
• Customer Review Strategy: Develop and execute a continuous strategy for generating authentic, high-quality customer reviews and ratings on both platforms to boost social proof and organic ranking.

Qualifications

• Minimum of 10+ years of hands-on, dedicated experience managing and optimizing high-growth eCommerce operations, with mandatory expert-level proficiency in both the Amazon Seller/Vendor Central ecosystem and the Shopify platform.
• Proven success as a high-impact individual contributor who has directly managed and scaled annual revenue exceeding eight figures in a DTC environment.
• Deep, demonstrable expertise in advanced digital advertising across both Amazon Ads (including DSP) and platform-agnostic tools like Google Analytics and paid social channels.
• Exceptional analytical and quantitative skills, including expert-level proficiency in Excel/Sheets for modeling, forecasting, and profitability analysis.
• Demonstrated ability to operate at both a strategic planning level and a tactical execution level within a fast-paced, high-volume environment.