Vice President, Public Relations bei Williams Sonoma Inc.
Williams Sonoma Inc. · San Francisco, Vereinigte Staaten Von Amerika · Onsite
- Senior
- Optionales Büro in San Francisco
About the Role
The Vice President of Public Relations, Brand Marketing, Licensing & Collaborations will lead the strategic vision and execution of public relations and brand marketing initiatives across Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, and Dormify.
What you’ll do
Lead and manage public relations and brand marketing efforts across the Pottery Barn Kids, Pottery Barn Teen, and Pottery Barn brands, ensuring cohesive and impactful messaging to grow our brand media impressions and brand awareness/reach
Develop and execute strategic collaboration and licensing partnerships, negotiating deals and maintaining strong relationships with key external partners to drive business growth
Oversee a team of eight professionals, including three direct reports (one director and two managers), providing leadership, mentorship, and performance management to achieve departmental goals
Collaborate closely with the design team and other cross-functional partners to identify new partnership opportunities, align on brand vision, and co-create compelling marketing initiatives
Serve as the primary point of contact for partners, managing communications, resolving issues, and ensuring successful partnership execution and satisfaction
Monitor market trends and competitor activities to inform PR and marketing strategies, continuously enhancing brand positioning and visibility in the marketplace
What we’re looking for
Expertise in leading PR and brand marketing strategies across multiple consumer brands, ideally within the home furnishings or lifestyle sectors
Exceptional negotiation skills with a strong track record of securing and managing high-value licensing and collaboration partnerships
Ability to build and maintain influential relationships with external partners, including celebrity connections and key industry stakeholders
Strong leadership experience managing a diverse team, including directors and managers, with a focus on fostering collaboration and driving results
Strategic thinker with the capacity to navigate complex brand portfolios and align PR initiatives across multiple brands to maximize impact
Excellent communication skills, both internally with cross-functional teams and externally with media and partners, ensuring consistent brand messaging
Resilient and adaptable, capable of managing change and overcoming challenges in a fast-paced, evolving business environment
What you’ll need
Proven experience in public relations and brand marketing, preferably at a senior leadership level within the retail or consumer goods industry
Demonstrated success in managing and negotiating high-value licensing and collaboration partnerships
Strong ability to build and maintain strategic relationships with external partners, including celebrity and influencer connections
Exceptional negotiation skills with a track record of securing favorable deal terms and exclusivities
Experience leading and developing a team, with at least three direct reports including directors and managers
Ability to work cross-functionally with design, marketing, and other internal teams to align brand vision and partnership goals
Excellent communication and interpersonal skills, with a professional demeanor suitable for high-profile external interactions
Strategic thinker with the capacity to manage multiple Pottery Barn brands and navigate complex organizational dynamics
Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
Willingness to adapt and thrive in a fast-paced, evolving environment with a focus on collaboration and innovation.
Our Culture & Values
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits
A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series
