Senior Product Manager, HCP Marketing bei Madrigalpharma
Madrigalpharma · Conshohocken, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Conshohocken
Madrigal is a biopharmaceutical company focused on delivering novel therapeutics for metabolic dysfunction-associated steatohepatitis (MASH), a liver disease with high unmet medical need. Madrigal’s medication, Rezdiffra (resmetirom), is a once-daily, oral, liver-directed THR-β agonist designed to target key underlying causes of MASH. Rezdiffra is the first and only medication approved by both the FDA and European Commission for the treatment of MASH with moderate to advanced fibrosis (F2 to F3). An ongoing Phase 3 outcomes trial is evaluating Rezdiffra for the treatment of compensated MASH cirrhosis (F4c).
The Senior Product Manager (SPM), HCP Marketing (Non-Personal Promotion) will be a vital member on the US Marketing team focusing on healthcare professionals (HCPs). On March 14, 2024, Madrigal Pharmaceuticals received approval for RezdiffraTM (resmetirom) – the first FDA-approved treatment for noncirrhotic MASH with moderate to advanced liver fibrosis. This is truly a unique opportunity to help shape a nascent and rapidly evolving MASH marketplace filled with high unmet need.
In partnership with the HCP Marketing Lead for NPP/media, this individual will help with the development and execution of best-in-industry HCP marketing efforts to support the US commercial launch and continued growth of resmetirom. Specifically, this individual will be responsible and accountable for workstreams related to, but not limited to: (1) HCP media and NPP strategy, planning & execution, (2) analytics, and (3) other business critical marketing initiatives including those targeted towards Endocrinologists.
This team member will assist with building and executing effective NPP/media tactical and project plans, manage budgets and timelines effectively, and deliver high-impact fit-for-purpose solutions that are supported by leadership and cross-functional partners. This position is designed for an NPP/media marketer who possesses an extreme businessowner mindset (eg., keen attention to detail, intentional decision-making, acting with accountability, adapts to evolving business needs, balances multiple projects simultaneously, etc.) who seeks to understand and drive significant impact to the business.
Job Requirements:
- Support HCP-directed media and non-personal promotion efforts for branded and unbranded tactics and efforts including strategy, planning, asset development, tactical execution, metrics/KPIs, and driving innovation (programmatic, print, SEO/SEM, endemic display, emails, social, etc.) Support the deployment and creation (where needed) of NPP promotional tactics to enable an integrated, multichannel ecosystem supporting branded and unbranded campaign directed towards HCPs to drive education and impact
- Help shape tactical recommendations and solutions that deliver on strategy and drive performance while meeting all FDA regulations and standards · Support reporting and analytic efforts to assess NPP/media performance and drive on-going optimizations · Effectively collaborate to ensure alignment and success with cross-functional partners including PRC/MLR, market research, analytics, IT, medical affairs, regulatory, legal, compliance, field, etc. · Help manage agency partners for tactical planning/ execution, content development, manage budget, and evaluate tactical performance to ensure appropriate resource allocation and timely delivery within financial constraints
- Support marketing and commercial field teams as needed · This is not a comprehensive listing of job functions. Responsibilities may change based on evolving brand/business needs. Required Skills & Abilities: · Motivated and agile self-starter with a business owner mindset · Solution-oriented marketer who can operate in a fast-paced environment and areas of ambiguity · Keen attention to detail with ability to still see the big picture
- Proven agency management skills · Proven ability to drive execution and impact across several workstreams simultaneously
- Excellent project management skills (prioritization, timelines, budget, communication, etc.) · Strong analytical skills and ability to triangulate information (connect the dots)
- Capability to translate insights into actionable strategies and tactics · Superb communication, demonstrated interpersonal skills and cross-functional partnering skillsets
- Driven to succeed and develop professionally
- Travel is required – up to 25% of the time (including weekends as needed)
- Required to be in office 3 days per week (Conshohocken, PA or Waltham, MA)
Education and Experience:
- Bachelor's Degree, MBA or Masters preferred
- 7+ years of experience with 4+ years in biopharmaceutical commercial space; sales, marketing, strategy, etc.
- 3+ years of HCP marketing experience (required)
- Robust experience in digital / non-personal promotion (required)
- Experience across several channels, stakeholders, disease states, and business models (required)
- At least 1 specialty launch in the past 5 years (required); subpart H experience is a plus
- Experience in smaller company (or team) environment is a plus