Sr. Manager, Fluke Creative Studio bei Fluke - Level 3

Senior Manager, Fluke Creative Studio

The Senior Manager, Fluke Creative Studio will lead a multidisciplinary internal agency within Fluke’s Marketing organization — driving high-volume, creative excellence, organic growth, operational efficiency, and strategic impact. This leader will oversee a talented team specializing in content, design, photography, and videography, and will manage external agencies and freelance networks to scale creative production globally.

The ideal candidate is both a visionary and an executor—able to lead and inspire creative innovation while operationalizing workflows that deliver high-quality, branded campaigns and assets at scale. They will play a critical role in evolving the studio into a modern, agile, and insight-driven creative engine, ensuring all work reflects Fluke’s brand purpose, connects emotionally with audiences, and supports business growth across regions and channels.

Key Responsibilities

Creative Studio Leadership:

• Lead, inspire, and develop a cross-functional creative team, fostering a culture of trust, collaboration, innovation and results-driven creativity.
• Champion an inclusive environment where ideas thrive and diverse perspectives shape stronger creative outcomes.

Creative Strategy & Execution:

• Develop and execute holistic, 360° campaigns across digital, print, video, and experiential media.
• Partner closely with Brand, Product Marketing, Digital and other stakeholder teams to ensure every asset supports positioning, business priorities, and market goals.
• Drive storytelling that builds awareness, engagement, and demand across multiple customer segments and geographies.

Organic Growth & Performance (Content-Led SEO / AEO / GEO)

• Oversee the content strategy and creative execution that supports SEO, AEO, and GEO initiatives—ensuring all content is discoverable, relevant, and engaging.
• Partner with the Digital Marketing team to align keyword insights, search intent, and platform best practices, then translate those into compelling creative and content deliverables.
• Lead the team in producing web, video, and other content optimized for organic visibility and user experience, driving increased traffic and lead generation.
• Champion continuous improvement in content performance through analytics and insight-driven storytelling.

Operational & Resource Management:

• Build and maintain a scalable network of external agencies, production partners, and freelancers to flex capacity and meet global demand.
• Optimize workflows, creative intake, and project management processes to increase efficiency and velocity in partnership with the Sr. Manager, Marketing Operations.
• Oversee budgets, contracts, and vendor relationships to ensure cost-effective and timely project delivery.

Innovation & Modernization:

• Lead the Creative Studio’s exploration and adoption of AI, automation, and emerging technologies to streamline production and enhance creative output.
• Stay ahead of cultural, design, and digital trends to ensure the Fluke brand remains contemporary and relevant.
• Infuse data-driven insights into creative strategy and campaign planning.

Cross-Functional Collaboration:

• Build strong partnerships across Marketing, Product, and Commercial teams to ensure creative output aligns with global go-to-market strategies.
• Act as a trusted advisor and creative thought partner to senior stakeholders.
• Facilitate creative workshops and brainstorms that inspire bold ideas and innovative thinking across the organization.

Quality & Performance:

• Establish and uphold creative standards for brand consistency, storytelling quality, and customer impact.
• Measure and communicate the studio’s contribution to business outcomes through KPIs, analytics, and feedback loops.

Qualifications

• Bachelor’s degree in Marketing, Design, Communications, or related field (Master’s preferred).
• 10+ years of progressive experience leading creative or brand teams within an agency or in-house environment.
• Proven track record developing and executing integrated campaigns that drive measurable business results.
• Expertise across content strategy, SEO/AEO/GEO, design, art direction, photography, and videography.
• Deep understanding of traditional, digital, and emerging media channels.
• Experience leading hybrid teams (internal and external) and scaling creative operations globally.
• Proficiency with creative and project management tools (e.g., Adobe Creative Suite, Asana, Monday.com).
• Strong organizational, communication, and leadership skills with the ability to manage multiple priorities in a fast-paced environment.
• History of demonstrating creative excellence and strategic impact

About Company

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