Dirt Is Good Marketing Manager (Maternity Cover) bei Unilever
Unilever · London, Vereinigtes Königreich · Onsite
- Professional
- Optionales Büro in London
Role Title: Dirt Is Good Marketing Manager (maternity cover)
Work Level: 2C
Location: 100VE, London
About the Team
Dirt Is Good (DIG) is one of Unilever’s most iconic and impactful brands with a global footprint exceeding €4 billion. More than just a laundry detergent, DIG is a movement that champions human values - resilience, growth, creativity, and emotional strength - through the freedom to explore, express, and experience life fully. Our latest global brand communication idea, Play On, reframes dirt not as something to be avoided, but as a powerful symbol of courage, exploration, and personal development. In a world where people of all ages face increasing pressures and fewer opportunities for real, unfiltered experiences, DIG stands for something bigger: empowering humanity to embrace life’s messiness as a path to growth. We are redefining the laundry category by moving beyond product efficacy to focus on cultural relevance and human impact—and we’re looking for bold, purpose-driven thinkers to help us lead that transformation.
The Dirt Is Good (DIG) brand (which groups multiple brand names under the same umbrella such as Persil in the UK, Skip in France and OMO in Brazil, China, Turkey and Vietnam) is the largest brand in Homecare with a reach of 1.6 billion people per year (even more than Instagram!). One of our most successful launches ever has been the recent launch of Wonder Wash, which is already live in 20 markets and has already delivered turnover of over €100m in just one year. The Wonder Wash launch has harnessed the short cycle opportunity and has brought new audiences into the brand with a highly desirable mix and unmissable launch activity.
It is an exciting time to join the team and play a key role in crafting products that will future proof our brand according to the ever-changing consumer needs – driving towards our ambitious growth plans to hit €5bn by 2030.
The role
We are looking for a Global Marketing Manager with excellent innovation experience and a track record of leading large scale projects to successful launch.
This role sits within the Dirt Is Good Liquid Fabric Cleaning team, where the successful candidate will be chiefly responsible for leading innovations and communications on the Core of the liquids portfolio with excellent collaboration across cross-functional and market teams. The person will lead on the development of key Core / Core+ innovations due to land globally.
This is a maternity cover, with an approximate end date Q3 2026.
Key responsibilities
Lead the global development of global Core/Core+ liquid innovation projects, with an ambition for global launch
Lead the development and refinement of all elements of the mix, using the SASSY framework and including proposition, product, pack, comms
Strongly collaborate with cross-functional teams (R&D, CI, SC, Procurement, Finance) to size opportunities, validate concepts & mix, and align on sourcing and feasibility
Work with the design markets to refine and optimise pack price architecture and lead claims
Own the development of the toolkit for best-in-class market execution including guidance on comms and Social First approach. Create relevant master trade selling documents
Partner with local design market teams (e.g. France, China) to adapt and localise the propositions, pricing, activation and go-to-market strategies
Manage the Innoflex gatekeeping Innovation process
Set relevant and stretching KPIs for launch
Working in a ‘village’ approach to implement innovations to other brands in the portfolio
About you
If you are passionate about building brands and creating lasting impact in the lives of the consumers – this could be the role for you! We’re looking for someone with passion and drive to land key projects at speed, who can cut through ambiguity to bring to life disruptive propositions that our consumers will love. You will thrive in this role with…..
Key skills & behaviours:
Passion for top performance - you are passionate about making things happen, always keeping the end goal in sight. You have a willingness to raise your hand, step up and drive initiatives
Strategic thinking with a strong innovation experience – able to shape and scale a disruptive platform globally
Cross-functional leadership – experienced in working on complex projects with R&D, CI, SC, and local markets to deliver end-to-end innovation
Consumer-centric – skilled in interpreting insights and translating them into compelling propositions
Commercial acumen – confident in setting and influencing clear strategies, building and interrogating P&Ls and managing trade-offs
Communication & storytelling – able to craft and deliver a compelling narrative to senior stakeholders, market stakeholders and external partners
Agility & Pace-setter – thrives in ambiguity, adapts quickly, and drives pace in a fast-moving environment
Team leadership and collaborative spirit – builds strong relationships across global and local teams, fostering a culture of co-creation and shared ownership
You are an accountable and responsible leader: you don’t sit on “good enough” but set yourself highest standards, holding yourself, your team and others accountable for delivery
Home Care experience would be advantageous and is preferred but not mandatory
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
Location
In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.
