F&B Cluster MarCom- NH Collection Madrid Eurobuilding (Madrid, ES Spain) bei Minor Hotels
Minor Hotels · Madrid, Spanien · Onsite
- Professional
- Optionales Büro in Madrid
Como F&B Cluster MarCom combinaras las funciones de marketing, comunicación y promoción enfocadas en el área de alimentos y bebidas (F&B) de varios hoteles dentro del grupo.
¿Qué tendrás que hacer?
Definition of the Marketing & Communication Plan for Outlets
- Establishment of the Marketing & Communication plan.
- Plan creation.
- Plan monitoring.
- Plan adaptation throughout the year.
Branding and Concept
- Ensure visual and conceptual consistency for each outlet.
- Development of all stationery and communication/marketing materials required for each restaurant.
Digital Communication
- Supervise publications, materials, and shootings. Control monthly publication calendars.
- Coordinate with agencies and the e-commerce team.
- Optimize presence on key platforms (websites, Google Business Profile, reservations).
PR
- Coordinate the PR plan of each outlet’s hotel.
- Draft/Review press releases.
- Organize national and international press trips to promote the restaurant.
- Hosting: receiving journalists and influencers.
- Development of gifts for clients or press.
- Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.
Campaigns and Activations
- Ensure proper implementation of promotions and events.
Analysis and Visibility
- Establish KPIs, track them, and consolidate reports.
- Verify updates of websites, apps, and basic SEO.
- Analyze competition and digital trends.
Regional and Cross-Functional Coordination
- Align the strategy of the different outlets under a unified brand vision.
- Share best practices among hotels and ensure consistency across all markets.
Management of Suppliers and External Agencies
- Select, coordinate, and follow up with PR, social media, and design agencies.
- Validate deliverables and ensure compliance with timings and budgets.
Budget and Reporting
- Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
- Control the assigned marketing investment.
- Prepare consolidated reports by country/region for Management and BU.
Reporting
- Direct reporting to the GM.
¿Qué buscamos?
Skills
- Excellent capacity to plan, organize and manage priorities;
- Strategic thinking, in line with brand positioning and business objectives.
- Service oriented person
- Strong sense of aesthetics and creativity.
- Excellent communication skills, verbal and written, in Spanish and English;
- Experience / knowledge of graphic design tools
- Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
- Spanish mother tongue is mandatory plus high level of English
Qualifications
- Master/Bachelor's Degree in Marketing or Communication
- Minimum 2 years of experience in similar position
¿Por qué elegirnos?
En Minor Hotels Europe & Americas nos comprometemos a dar forma a carreras apasionantes en todo el mundo y a experiencias interculturales. Nuestro viaje está impulsado por la pasión y la dedicación de nuestros increíbles equipos, que también disfrutan de beneficios exclusivos como:
- Experiencia mundial - diversidad de 150 nacionalidades diferentes.
- Oportunidades de desarrollo profesional llenas de retos nacionales e internacionales.
- Amplia gama de programas de formación para mejorar las habilidades.
- Iniciativas de bienestar, incluidas condiciones de trabajo flexibles.
- Programas de reconocimiento de empleados, como nuestros “Memorablle Dates”.
- Posibilidad de marcar la diferencia a través de nuestro programa de sostenibilidad e iniciativas de voluntariado.
- Tarifas y promociones para los empleados, con descuentos en nuestros hoteles de todo el mundo y ventajas exclusivas a través de nuestro programa de fidelización corporativa.
