National Key Account Manager Off Trade bei Brown-Forman

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Meaningful Work From Day One

As a National Key Account Manager you will be the person responsible for the achievement of sales volume, gross profit, distribution, and promotion objectives assigned to the customers of your responsibility.

Working with the Off trade channel manager, you will define sales, distribution, promotion goals and strategies for some of the top National Key Accounts; including source of business, analysis of sales, distribution and promotion performance, implementation and evaluation of trade and consumer promotion activities.

What You Can Expect

• Achievement of the annual goal in terms of volume and gross profit in the customers assigned. Monitors and manages performance against objectives

• Development of top national key customers annual commercial strategy and plan aligned with the Country Commercial strategy including goals and KPI´s

• Provides channel manager and brand managers with regular business status reports and with other reports as necessary

• Develop and demonstrate a real knowledge of the market, consumers, culture, ways of working, business framework within the customers

• Collects and updates information about competitors’ activities

• Develop National Key account plan by customer), including volume, promotional activity, visibility, logistics, financials (P&L by customer) and KPI´s to measure results.

• Negotiate and close annual and seasonal commercial agreements

• Continuously improves relationships with key accounts, executing regular and systematic trade visits to main customers in order to diversify  the list of strategic contacts

• Superb implementation and execution of the Off Trade annual commercial Plan to assure achievement of volume, GP goals and defined KPI´s

• Take financial decisions demonstrating a full understanding of the financial situation of the area, providing accurate forecasting in financial and volume budgeting (P&L) and ensuring ROI of all activities in the market.

What You Bring to the Table

• Demonstrable experience as a KAM in FMCG

• We are looking for a person with proven ability and experience in the sales, marketing and promotion of fast-moving consumer goods.

• Good knowledge of off trade Spain channel and proven strong relationship with key stakeholders of the top national customers.

• Knowledge in technical and commercial management tools.

• High experience in management and business development and / or business in multinational companies with complex distribution channels.

• Experience in management and development of high performance teams, leading, motivating and guiding change and innovation in a large geographic area. (Min 3yrs)

• Driving license

• Spanish fluency is a must as well as advanced English speaking and writing skills

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

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