Brand Marketing Manager, Consumer Apps Marketing bei Google
Google · San Francisco, Vereinigte Staaten Von Amerika · Onsite
- Professional
- Optionales Büro in San Francisco
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience in brand strategy and project management to manage projects that balance multiple priorities.
Preferred qualifications:
- Experience successfully launching creative consumer campaigns spanning online and offline activations.
- Experience managing creative, media and digital agencies to develop highly engaging content.
- Experience developing and activating influencers/creators to communicate brand or product messages.
- Experience making impact in highly cross-functional teams spanning product, PR, policy, legal, marketing, and more.
- Demonstrated ability in, and comfort with, working in an ambiguous, chaotic, and fast-paced environment.
- Ability to be in tune with social trends in the US and globally.
About the job
As a Brand Marketing Manager for Consumer Apps you are responsible for bringing our product brands to life for users and key audiences by building brand strategies, storytelling, experiences, and bringing integrated campaigns to life. You will be responsible for driving brand campaigns across multiple channels from concept to execution and supporting the development of Google Grade creator work. You are equal parts big brand thinker and tactical project manager, with a solid grasp of the social landscape, media placements, Google Brand standards, and campaign measurement.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Manage the end-to-end campaign development process, including campaign briefing, go-to-market execution (paid, owned and earned channels), and post-campaign measurement and analysis. Manage creator activations to bring campaign and product messages to life in authentic and effective ways.
- Develop integrated campaign plans that include activations across many formats and channels (e.g., video, interactive, social).
- Support activation around key partnerships with sports and entertainment properties.
- Play an active role in reviewing and developing social and creator content across Consumer Apps teams to ensure a Google Grade level of work and resonance with key audiences.
- Partner with analytics, production and creative teams to test creative. Integrate learnings into campaign development and media strategy so that campaigns are constantly iterating and evolving.
