Senior Manager of Analytics & Insights bei Avid Marketing Group

Title: Senior Manager, Analytics & Insights

Position Overview

Avid Marketing Group is seeking a Senior Manager, Analytics & Insights to lead the transformation of data into strategic advantage for our clients in the CPG and shopper marketing space. This individual will play a critical role in advancing how we collect, analyze, and interpret data — integrating technology, automation, and AI to deliver deeper, faster, and more actionable insights.

The ideal candidate combines strong CPG/retail expertise with a technical and innovative mindset — someone who is as comfortable discussing brand lift and category trends as they are exploring how AI or advanced analytics can uncover new growth opportunities. We’re looking for a hands-on leader who is eager to take on more, experiment with emerging technologies, and push the boundaries of what’s possible in marketing analytics.

Reports to: VP Analytics & Insights

Key Responsibilities (subject to change based on business requirements):

Shopper Marketing & Client Insights

• Lead analytics and insight development for multi-channel shopper marketing programs — linking marketing activity to measurable sales lift and ROI
• Translate complex performance data across tactics (retailer media, national campaigns, trade offers, etc.) into clear stories and strategic recommendations
• Partner with Account and New Business teams to define metrics, optimize program effectiveness, and guide investment decisions
• Develop client-ready presentations and reports that not only explain what happened but uncover why — and what to do next

Technology & Advanced Analytics

• Drive the evolution of analytics capabilities through automation, AI-assisted reporting, and predictive modeling
• Leverage emerging technologies (e.g., generative AI, machine learning, natural language analysis) to automate insight generation and identify business opportunities proactively
• Partner with internal and external development teams to build and refine scalable, repeatable processes that streamline reporting and empower teams with automated analytics tools

Leadership & Collaboration

• Manage, mentor, and inspire a team of Sr. Marketing Analysts focused on high-impact insights and technical excellence
• Act as a thought partner to senior leaders and clients, advocating for data-driven decision-making across functions
• Collaborate cross-functionally with other agency teams and external partners/vendors to ensure insights inform all aspects of client programs
• Foster a culture of curiosity and continuous learning — encouraging exploration of new technologies and analytical techniques

Must Have Qualifications:

• 7+ years of experience in CPG analytics, shopper insights, category management, or trade/retail analytics
• Strong command of syndicated data sources (e.g., Circana/IRI, Nielsen) and understanding of retailer and FDMC ecosystems
• Proficiency with analytics tools such as Excel (pivot tables, advanced formulas), Power BI, Tableau, or equivalent
• Proven ability to synthesize large, complex datasets into actionable business insights and communicate findings clearly to diverse audiences
• Excellent storytelling and presentation skills — able to translate data into persuasive narratives
• A proactive, curious mindset and eagerness to explore and adopt new technologies that enhance analytical capabilities

Nice to Have

• Experience with predictive analytics, AI-assisted insight generation, or data automation workflows
• Familiarity with SQL, Python, or modern data platforms (e.g., Snowflake, BigQuery)
• Experience in data visualization and dashboard development
• Exposure to panel data or media attribution modeling
• Prior experience in an agency or consulting environment supporting multiple client accounts

Who you Are

You’re a strategic, tech-curious analytics leader who blends commercial understanding with technical innovation. You thrive in fast-paced environments where insights drive action, and you’re passionate about using data — and the technology that powers it — to shape smarter marketing decisions.

Why Join Avid Marketing Group

At Avid, we bring insight and innovation together. You’ll join a collaborative, hybrid team that values curiosity, continuous learning, and creative problem-solving. This is an opportunity to help modernize how analytics and technology work together — influencing client outcomes and the future of shopper marketing.

Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.

AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home two days a week is beneficial. We look forward to hearing from you!

* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.