Marketing Manager - Futura bei Abbott

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

Therapy growth and market share

• Deliver an EI of > 100 for the therapy and increase Abbott market share

• Deliver therapy Plan Sales and Plan Margin

• Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)

Driving therapy leadership

• Undertake periodic research to identify emerging short and long-term therapy trends

• Annually create a therapy plan for the therapy area owned

• Identify, ideate and deliver new product opportunities for the therapy

• Identify and ideate on product innovations (e.g. LCM, packaging) for existing products

• Design initiatives and concepts for scientific differentiation of Abbott in the therapy

• Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy

• Identify new markets and new channel opportunities to drive therapy growth Arbitrage between brands

• Owner / manager of the marketing spend across brands within the therapy

• Evaluate marketing RoI across different activities / brands and adjust strategy accordingly

• Decide on pricing strategy for the therapy and between brands / SKUs.

JOB SPECIFICATIONS: Skill, Education, Experience

Education:

• Graduate in Science / Pharmacy

• MBA/PGDBA in Sales and Marketing from a top B school

Experience:

• Brand management experience of at least 7 years (preferably in MNC)

• At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager

• Additional exposure of sales preferred

• Exposure to managing Key Accounts / dealing with Key Opinion Leaders

• Experience in managing new launches.

Skills:

• Excellent Communication Skills

• Functional & Technical Knowledge on therapy areas owned and other therapies in the division

• Demonstrates creativity, innovation and drive for results
• Ability to influence, lead and work with cross functional teams
• Analytical skills and good financial acumen
• Strategic thinking, problem solving and decision making skills

• Planning and organizing skills for short term and long term
• Time management and multi-tasking skills