Social Media & Content Specialist bei SEE Eyewear

Social Media & Content Specialist

Location: In-office, Southfield, Michigan
Reports to: VP of Marketing

About SEE Eyewear:

SEE Eyewear is addicted to uncovering hidden gems—and not just within our product assortment. We believe in recruiting top talent and cultivating a unique, sophisticated, and diverse group of experts—from our associates and opticians to our Field Leaders. SEE’s collection is an eclectic, exclusive assortment of the best of the best, made just for us. The same expectation stands for our people: we are committed to developing a Best-in-Class Team of Experts and Authorities where career development and growth are the foundation of building our brand.

Job Overview:

As a Social Media & Content Specialist, you will play a key role in shaping and executing SEE Eyewear’s visual and digital storytelling strategy. Reporting directly to the Vice President of Marketing, this role blends creativity and strategy—you’ll manage social media content, capture and edit product photography, assist with lifestyle photoshoots, and support our e-commerce presence on Shopify. Your eye for detail, creative direction, and ability to bring the SEE brand to life through compelling visuals and storytelling will help engage and grow our community.

Key Responsibilities:

• Develop and execute creative social media and content strategies to increase brand awareness, engagement, and sales.
• Capture, edit, and produce high-quality product photography and lifestyle imagery consistent with SEE’s brand aesthetic.
• Manage and schedule posts across social platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) to ensure timely and engaging content.
• Plan and coordinate photoshoots, overseeing logistics, styling, and creative direction.
• Maintain and update visual content on Shopify, ensuring product pages and visuals align with current campaigns and launches.
• Collaborate with influencers and brand ambassadors to create on-brand content and promotional campaigns.
• Monitor social channels, engage with followers, and foster positive community relationships.
• Track and analyze content performance, providing insights and recommendations to improve future campaigns.
• Partner with the marketing team to ensure consistency across digital and in-store experiences.
• Stay current on social media, photography, and e-commerce trends to continuously elevate our content strategy.
• Support other marketing initiatives and creative projects as needed.

Qualifications:

• Bachelor’s degree in Graphic Design, Marketing, Communications, Photography, or a related field.
• Proven experience in social media marketing and content creation, ideally within fashion, retail, or lifestyle brands.
• Strong understanding of social media platforms, trends, and analytics.
• Experience with product photography, lifestyle photoshoots, and visual storytelling.
• Familiarity with Shopify or other e-commerce platforms.
• Proficiency in creative tools such as Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Premiere Pro) or Canva.
• Excellent written, visual, and verbal communication skills.
• Highly organized with the ability to manage multiple creative projects and deadlines.
• Able to work independently and collaboratively in a fast-paced, dynamic environment.
• Passion for fashion, eyewear, and creative expression.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional growth and creative development.
• Employee discounts on SEE Eyewear products.
• Dynamic, inclusive, and creative work environment.