Digital Content Creator bei Emerson

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The Digital Content Creator reports to the Director of Editorial Content and is responsible for developing and producing engaging, high-impact content across our social media platforms. The Digital Content Creator will work in partnership with the writing and multimedia teams to create impactful content on an aggressive schedule.

ESSENTIAL JOB DUTIES

• Plan, create, and produce original digital content (video, photography, motion graphics, short-form storytelling) for platforms including Instagram, TikTok, YouTube, Facebook, and LinkedIn to highlight student, alumni and faculty success stories, campus life, and innovations on campus.
• Review and edit content for accuracy, clarity and grammar before publication.
• Stay on top of social media trends, platform updates, and digital storytelling best practices, bringing new creative ideas to life.
• Manage end-to-end content production from concept development to filming, editing, and post-production, in partnership with MarComms team members and the college’s production team.
• Develop and implement content strategies that align with marketing and college objectives.
• Participate in content strategy sessions and brainstorms that support larger institutional goals including brand awareness, student/faculty/staff recruitment, and stakeholder engagement.
• Monitor engagement and performance metrics to optimize content effectiveness and inform future campaigns.
• Actively contribute to growing the college’s digital presence and voice with authenticity, relevance, and creativity, targeting content to specific audiences and focus on trending topics.
• Other duties as assigned.

QUALIFICATIONS – Qualifications are deemed required or preferred and represent what is needed to effectively perform the job.

• Bachelor’s degree in Media, Communications, Film, Marketing, Digital Media, or a related field required.
• 2+ years of experience in digital content creation, preferably in a higher education, creative industry or agency setting required.
• Experience in higher education or working with key audiences preferred.
• Advanced proficiency with content creation tools, including Adobe Creative Suite and mobile-first editing apps required
• Experience with content scheduling, analytics tools and platform-native insights.
• Portfolio demonstrating a variety of social media projects and digital storytelling.

KNOWLEDGE, SKILLS, AND ABILITIES – May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with the job. 

• Strong understanding of content formats and engagement strategies across social media platforms.
• Demonstrated ability to develop compelling visual stories aligned with brand identity and strategic goals.
• Excellent written and verbal communication skills.
• Knowledge of accessibility standards for digital media.
• Familiarity with livestreaming, podcasting, or interactive content formats.
• Strategic thinking
• Skilled visual communicator
• Deep understanding of the digital media landscape

PHYSICAL ABILITIES – Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Requires ability to lift and move objects that are light
• Requires ability to move materials occasionally

WORK ENVIRONMENT – Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

• Usual Office Conditions

Disclaimer: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.  Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws.

Compensation: $27.50 - $33.75 hourly, commensurate with experience.

Grade of Position: S-23-07NE

Scheduled Weekly Hours: 36.25

Division: Division of Marketing and Communications

This position will be exclusively represented by the Service Employees International Union (SEIU), Local 888 for purposes of wages, hours and other terms and conditions of employment.

In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week. 

Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits such as life and disability coverage as well as commuter offerings are available.

Please refer to our benefits website for a full list of benefits and eligibility requirements.

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