Digital Operations Business Analyst bei Groundworks

Groundworks is seeking a talented Digital Operations Business Analyst to join our tribe in Virginia Beach, VA! 

We're seeking a strategic Digital Operations Business Analyst to drive our web presence and critical business initiatives through data-driven decision making and cross-functional collaboration. As the central hub for website operations and time-sensitive business projects, you'll partner with Marketing, Corporate Communications, and Recruiting teams to transform content ideation and requests into impactful digital experiences while managing high-priority M&A initiatives.
 

This role combines product management principles with hands-on execution and critical business support, requiring someone who can think strategically while delivering tactical results under tight deadlines. You'll own the complete content lifecycle—from stakeholder intake to performance optimization—while managing time-sensitive M&A initiatives and building scalable processes that support our growing business needs.
 

Duties and Responsibilities

• Serve as the trusted advisor and primary contact for Marketing, Corporate Communications, and Recruiting teams

• Act as the strategic gatekeeper for all website content requests, evaluating feasibility, brand alignment, and business impact

• Lead discovery sessions with stakeholders and UX to define project requirements, scope, and success metrics

• Build strong cross-functional relationships through proactive communication and reliable delivery

• Ensure all published content meets quality standards, compliance requirements, and aligns with overall web strategy

• Serve as the primary product point of contact for M&A and company expansion initiatives

• Partner with Marketing, Customer Experience and Creative on time-critical M&A and expansion content initiatives, including website updates, announcements, and integration materials

• Manage unplanned, high-priority requests with compressed timelines, often requiring immediate resource reallocation

• Coordinate rapid-response publishing workflows to support deal announcements and corporate communications

• Ensure brand consistency and compliance standards are maintained even under accelerated delivery schedules

• Own end-to-end publishing workflows across all company websites, ensuring brand consistency and compliance

• Own overall visual quality control across all company websites, ensuring consistent brand standards and user experience

• Maintain content governance by conducting regular audits to identify outdated content and ensure accuracy across all properties

• Evaluate incoming requests to determine optimal execution paths—leveraging existing site components versus new development

• Maintain content quality standards while optimizing for speed and efficiency

• Lead regular check-ins with stakeholders in Marketing, Customer Experience, and Branding to align on priorities and standards

• Make independent decisions on routine content updates and publishing requests, escalating to Senior Product Manager only when strategic guidance or additional approvals are needed

• Partner with UX on user experience design, testing, and optimization initiatives

• Collaborate with Development teams to prioritize features and manage technical roadmaps

• Assist in web modernization project to standardize templates and components across all company websites

• Balance stakeholder needs with technical constraints to deliver pragmatic solutions

• Drive data-informed decisions through KPI monitoring, including Core Web Vitals, conversion rates, and user engagement metrics

• Identify performance improvement opportunities and measure impact of site updates

• Create regular reporting cadences to communicate results to stakeholders

• Manage support ticket triage through Zendesk, ensuring timely resolution and stakeholder satisfaction

• Independently handle day-to-day website operations and routine content requests without oversight

• Partner with Senior Product Manager on weekly prioritization and cross-team issue resolution

• Escalate complex issues, strategic decisions, or requests requiring additional approvals to Senior Product Manager

• Continuously improve processes and workflows to scale operations effectively

Qualifications

• 2-4 years in product management, digital project management, or website operations

• Proven experience with content management systems and publishing workflows

• Strong track record of stakeholder management and cross-functional collaboration

• Working knowledge of UX principles and agile development methodologies

• Proficiency with web analytics platforms (Google Analytics, Core Web Vitals, etc.)

• Understanding of modern web technologies and performance optimization

• Experience with project management and collaboration tools

• Product mindset: Ability to think strategically about user needs and business impact

• Analytical approach: Comfort with data analysis and performance measurement

• Communication excellence: Clear, proactive communication across all organizational levels

• Self-direction: Thrives in ambiguous environments while managing multiple competing priorities independently

• Ownership mentality: Takes full accountability for website quality, content accuracy, and stakeholder satisfaction

• Sound judgment: Knows when to make independent decisions versus when to escalate for guidance

• Problem-solving: Naturally identifies inefficiencies and drives systematic improvements

• Crisis management: Excels under pressure with ability to rapidly reprioritize workload for urgent business needs

• Adaptability: Comfortable with frequent context switching and last-minute changes to project scope and timelines