Marketing Manager – Motion Control Promotion Process Owner bei Encoder Products Company

Description

Job Summary:

Marketing Managers and Promotion Process Owners plan and execute advertising and promotional campaigns, including tradeshows, as part of an in-house global marketing team. They closely coordinate with their team to help them stay organized and meet key company goals. They interpret market research regarding target markets, sales channels, competitors, and technology. They use their analysis to lead brainstorming sessions and develop ideas for promotional campaigns in collaboration with division sales groups. They manage the lead generation processes and delegate tasks to employees, give them feedback, and provide them with the tools they need to improve company outreach in different areas.

Responsibilities:

• Collaborates with leadership to determine the goals of advertising projects and strategizing plans to meet those goals
• Be part of the global marketing leadership team and provide input into developing promotion and advertising budgets
• Research, evaluates, and recommends enhancements to the market positioning of the organization's products
• Produce qualified marketing leads (MQL) for all EPC Divisions (Americas, European, and Asia Pacific) in collaboration with division sales groups
• Generate leads for new product introductions in collaboration with target market business development managers
• Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
• Identify and create agile campaigns as needed
• Run campaigns to introduce prospective customers to new product releases and build brand awareness
• Consistently manages and oversees advertising campaigns to ensure they’re engaging customers and bringing in results
• Analyze results from each campaign to determine what was successful and what to improve for the next campaign
• Analyze point of sale reports and lost opportunities
• Develop, maintain, and present marketing metrics to the Officers of the corporation
• Coordinate international key account sales activities and perform sales tasks as needed
• Coordinate development of tradeshow promotion strategies and report on tradeshow effectiveness
• Facilitate the creation of marketing materials to be used by sales staff and distributors and channel partners to both position EPC products to end consumers as well as educate sales members and reseller staff
• Develop, maintain and continuously improve the promotion processes including the solicitation of requests, approval processes, timeline and deliverable management
• Supervises personnel that coordinate tradeshow participation and online lead generation processes
• Supervise personnel that coordinate the content of advertising campaigns, Customer Experience processes, branding, and website development and maintenance

Requirements

Skills:

• In-depth understanding of common marketing and advertising best practices
• Effective communication, including writing, speaking, active listening and presenting skills
• Thorough understanding of technical product marketing
• Thorough understanding of multi-channel marketing (web, direct, distribution, catalog)
• Thorough understanding with tradeshow promotions including booth design and promotional assets
• Thorough understanding of electromechanical, sensing, automation, and/or robotics marketing
• Thorough understanding of Process Management
• Thorough understanding of Asia Pacific markets, public relations, communications, sales, or design
• Strong multitasking and time management skills that allow them to work on several campaigns at once
• Strong collaboration skills when working on projects with other teams
• Strong data analysis and critical thinking skills to review and apply campaign results
• Strong leadership skills, including motivation, goal setting and project management
• Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
• Comfortable using campaign tracking and scheduling software among other creative computer-aided design tools
• Capable of resolving escalated issues arising from operations and requiring coordination with other teams
• Experience with Monday.com
• Experience with 6sense

Qualifications:

• 3+ years of managerial experience with demonstrable performance with marketing campaigns required
• Bachelor’s degree in marketing, advertising, engineering, physics, international business or a related field required
• Master’s degree in business administration, marketing, advertising or another related field a plus
• Six Sigma certification preferred
• US citizenship or permanent work visa required
• Able to travel domestically and abroad as projects require, but typically averaging 10% or less
• Willing to relocate to North Idaho

Job Detail: 

• Full time, salary-exempt position with full benefits
• Salary DOE
• Onsite position

Essential Functions: 

• Sitting for long periods of time
• Use of upper body, arms, and hands throughout the day
• Lifting 5-10 pounds periodically
• Occasionally lift and carry tradeshow materials up to 20 lbs

Company Benefits:

• Health insurance - 100% employee premium coverage with low deductible!
• Dental insurance
• Vision insurance
• Paid time off (vacation, sick leave, select holidays)
• 401(k)
• 401(k) matching
• Long Term Disability insurance

Our company makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue business hardship. Please let us know if you need an accommodation to participate in the application process. We can be reached by telephone at 208-263-8541, by fax at 208-255-4717, or email at [email protected]. Please address correspondence to the HR Manager.

Encoder Products Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.