Public Information Officer bei Hertford County, NC

About the Department

General Definition of Work

The Public Information Officer plays a crucial role in managing communication between Hertford County and both our residents and guests. This position is responsible for ensuring that all public and media communications represent the organization's brand, vision, and mission accurately and positively. The Public Information Officer responsibilities include developing and implementing effective communication strategies, managing public relationships events, handling crisis and emergency communications, and disseminating information via various channels, including social medica and press releases. 

Position Duties

Essential Functions/Typical Tasks

• Developing and implementing strategic public relations plans.
• Coordinating and managing all press inquiries.
• Preparing and distributing press releases, media advisories, and other relevant communications materials.
• Organizing and facilitating press conferences, interviews, and other public relations activities.
• Building and maintaining strong relationships with media and journalists.
• Providing regular updates and information to the public and the media.
• Manages County social media platforms; Develops strategies for engaging the public, and advising on social media trends and best practices. Responds to comments and questions posted on the county’s social media sites, developing regular and consistent content, and thinking proactively about the County’s brand and community partners
• Oversees and participates in a full range of public relations and communication activities; determines the need for informational and promotional materials and the most effective way to disseminate information to target audiences..
• Maintains regular media contacts and keeps them informed of issues and events of importance to the County.
• Creatively designs, writes, and prepares layouts for the County, marketing materials, marketing campaigns, and County website.
• Performs other duties as assigned.

Minimum Qualifications

Education and Experience

BS/BA in Public Relations, Journalism, Communications or related field and/or combination of experience and education as approved by the County Manager.

Prove work experience as a Public information officer or similar role.
Experience managing media relations (online, broadcast, and print).
Strong communication ability (oral and written)
Excellent organizational skills.
Proficiency in MS office and social media platforms

Other Qualifications

Knowledge, Skills and Abilities

Exceptional written and verbal communication skills for drafting press releases, speeches, and other public announcements, as well effectively interacting with media personnel and the public. 

Strong interpersonal skills to build and maintain relationships with media outlets, community organizations, and internal staff.
Excellent organizational skills to manage multiple projects and deadlines simultaneously while ensuring accurate and timely communications.
Strategic thinking and problem-solving abilities to handle crisis communication, address public concerns, and navigate sensitive issues.
Proficiency in public speaking and presentation skills in conducting press conferences and public meetings, as well as representing the organization to the media and the public. 
Knowledge of media production, communication, and disseminating techniques and methods for effective public outreach. 

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