Director of Membership and Wellness bei Proper Hospitality

Join the iconic Santa Monica Proper Hotel, where historic charm meets contemporary luxury in the heart of Santa Monica. As a seamless merger of historic retrofit and new construction, our 267-room boutique hotel showcases stunning interior design by international style icon Kelly Wearstler, tantalizing dining options by local culinary stars, a show-stopping rooftop lounge and swimming pool, and our newest chapter, membership and wellness programming. We're seeking an experienced Director of Membership & Wellness to lead the growth and engagement of Proper Club. 

Position Overview

The Director of Membership & Wellness will oversee all aspects of our membership program — from strategy, sales, and engagement to events and partnerships. While not required to have a wellness background, this person should have a strong appreciation for and ability to position wellness as a core value proposition within the membership experience.

You will build and nurture a thriving community of discerning members who align with Proper’s vision of luxury, wellbeing, and social connection.

Key Responsibilities

Membership Strategy & Growth

• Lead the strategy, development, and execution of the Proper Club membership program, including acquisition, retention, and engagement
• Identify and convert prospective members through strategic outreach, relationship building, and community presence
• Develop and manage pricing models, membership tiers, and benefits that align with Proper’s brand and business goals
• Create membership campaigns and activations that highlight Proper’s unique blend of hospitality, wellness, and culture
• Partner with marketing and PR teams to craft compelling membership narratives and digital storytelling

Member Experience & Operations

• Oversee the daily operations of the members’ spaces — including the lounge, gym, recovery room, and class studios — ensuring exceptional service and atmosphere
• Curate a calendar of members-only events, activations, and experiences across wellness, culinary, and cultural programming
• Foster a strong member community through personalized engagement and proactive relationship management
• Collaborate with hotel operations and F&B teams to deliver an integrated, elevated member experience

Wellness Integration

• Leverage Proper’s wellness amenities and partners as a cornerstone of the membership value proposition
• Develop and promote exclusive wellness touchpoints — such as workshops, classes, retreats, and collaborations — that reinforce Proper’s positioning in wellness lifestyle hospitality
• Build partnerships with leading wellness brands, practitioners, and influencers to enhance member offerings

Leadership & Financial Management

• Lead and mentor the membership team, fostering a culture of hospitality, performance, and creativity
• Set and manage budgets, monitor KPIs, and report on membership performance and growth
• Identify new revenue opportunities within membership and wellness experiences

Qualifications

• Bachelor’s degree in Business, Hospitality, Marketing, or related field
• 5+ years of experience leading membership or lifestyle programs, preferably in luxury hospitality, private clubs, or brand experience environments
• Proven success in driving membership growth and engagement through creative strategy and relationship-based sales
• Strong understanding of the luxury consumer and ability to sell aspirational lifestyle experiences