Operations Director, Automation and Outbound -Crecera bei Crecera Brands

Operations Director, Automation and Outbound.

Job Description

ABOUT THE COMPANY 

Crecera Brands is the driving force behind Sportsman’s Guide, The Golf Warehouse, and Baseball Savings, three of America’s leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com , tgw.com , and baseballsavings.com .   

POSITION SUMMARY:

The Operations Director, Automation and Outbound is a key leadership role responsible for overseeing the strategic planning, execution, and continuous improvement of all automated systems and outbound logistics operations. This position ensures efficient, scalable, and high-performance fulfillment operations through cutting-edge automation technologies and process optimization.

The ideal candidate has deep expertise in warehouse automation, outbound distribution, and operational leadership in a fast-paced, high-volume environment.

 RESPONSIBILITIES AND DUTIES 

 Outbound and Shipping

·         Manage manual picking 

·         Manage voice picking 

·         Manage manual packing 

·         Manage manual poly packing 

·         Manage Hai picking / packing 

·         Manage tray, LPN and lidder machines 

·         Manage all “specialty” picking / packing 

·         Manage manual replenishment and purging (day shifts)

·         Manage shipping and liaison with shipping carrier 

·         Manage Inventory Control: supplies and equipment

·         Manage Asset lockers & voice lockers: check in and out process 

·         Manage all day-to-day training within departments

·         Manage day-to-day LMS 

·         Co-Chair Safety & Impact Committee

·         Partner with peer leaders to achieve Crecera Brands “Golden Rules”

·         Partner with peer leaders to achieve Crecera Brands “Culture”                                                                             

EDUCATION AND EXPERIENCE                                                                                                         

WMS & Automation Experience Requirements

·         Minimum 10 years of hands-on experience with warehouse management systems, especially Manhattan’s WMi/ PkMS version.

·         Proven experience leading WMi/ PkMS deployment and integration across inbound, outbound, and inventory functions.

·         Strong background in orchestrating order waving and release strategies to support same-day shipping and e-commerce fulfillment.

·         Deep understanding of WMS tasking groups, task management, shortage/ exception handling, and labor optimization.

·         Clear understanding of Inventory functions in WMi/ PkMS (Cycle counts, Adjustments, Movements, Returns)

·         Experience in end-to-end design and execution of automated fulfillment flows for scalable, high-volume operations.

·         Expertise integrating WMi with automation systems such as ASRS/ GTP, conveyors, sorters, and robotics.

·         Skilled in managing WMi-LMS-TEi interoperability and coordinating data exchange with WES for real-time orchestration.

·         Shipping Functions expertise in WMi with Manifesting, Ship Vias, International shipping is a must.

·         Troubleshooting manifesting errors, reducing inventory shortages in WMi/ PkMS is preferred.

·         Proven ability to identify and resolve WMS performance issues to maintain SLA adherence and throughput goals.

·         Hands-on experience with production cutover, stabilization, and long-term system performance management.

·         Ability to use data and dashboards to drive operational and system improvement decisions.