Manager, Segment Marketing bei Claritev
Claritev · Work From Home, Vereinigte Staaten Von Amerika · Remote
- Professional
At Claritev, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders -- internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and empower each other to illuminate our collective potential.
Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!!
JOB SUMMARY:
The Segment Marketing Manager is responsible for developing and executing marketing strategies and materials tailored to key customer segments, including, but not limited to, payors, brokers, employers, providers, and third-party administrators (TPAs). This role plays a critical part in driving targeted campaigns, supporting go-to-market efforts, and aligning segment marketing initiatives with revenue goals. The ideal candidate is a collaborative marketer with strong industry knowledge, excellent communication skills, and a passion for delivering impactful, segment-specific marketing programs.
The Segment Marketing Manager is responsible for developing and executing marketing strategies and materials tailored to key customer segments, including, but not limited to, payors, brokers, employers, providers, and third-party administrators (TPAs). This role plays a critical part in driving targeted campaigns, supporting go-to-market efforts, and aligning segment marketing initiatives with revenue goals. The ideal candidate is a collaborative marketer with strong industry knowledge, excellent communication skills, and a passion for delivering impactful, segment-specific marketing programs.
JOB ROLES AND RESPONSIBILITIES:
1. Develop and execute segment-specific marketing plans that support business objectives and revenue growth.
2. Collaborate with the Senior Segment Marketing Manager to align strategies with broader marketing and organizational goals.
3. Build a deep understanding of customer needs, market dynamics, and competitive trends across assigned segments.
4. Create compelling marketing materials, including brochures, presentations, case studies, whitepapers, and digital content tailored to each segment.
5. Support the design and execution of targeted campaigns that drive awareness, engagement, and lead generation.
6. Partner with Growth, Innovation and Solution Lifecycle, and Marketing teams to ensure alignment of messaging and positioning.
7. Work with Growth Enablement to support training and tools that enhance segment-specific selling and positioning.
8. Monitor campaign performance and segment engagement, providing insights and recommendations for optimization.
9. Contribute to reporting on segment marketing performance and share findings with senior leadership.
10. Perform other duties as assigned by immediate supervisor or upper management.
2. Collaborate with the Senior Segment Marketing Manager to align strategies with broader marketing and organizational goals.
3. Build a deep understanding of customer needs, market dynamics, and competitive trends across assigned segments.
4. Create compelling marketing materials, including brochures, presentations, case studies, whitepapers, and digital content tailored to each segment.
5. Support the design and execution of targeted campaigns that drive awareness, engagement, and lead generation.
6. Partner with Growth, Innovation and Solution Lifecycle, and Marketing teams to ensure alignment of messaging and positioning.
7. Work with Growth Enablement to support training and tools that enhance segment-specific selling and positioning.
8. Monitor campaign performance and segment engagement, providing insights and recommendations for optimization.
9. Contribute to reporting on segment marketing performance and share findings with senior leadership.
10. Perform other duties as assigned by immediate supervisor or upper management.
