Content & Creative Manager bei Greenhouse Fabrics, Inc.

Description

About Us

At Greenhouse Fabrics, we’re not just selling textiles — we’re weaving stories of creativity, craftsmanship, and connection. Every fabric tells a story, and our mission is to help designers and upholsterers bring their clients’ visions to life.

As a values-driven company, we believe in creating an environment where creativity thrives, collaboration drives innovation, and every voice contributes to our shared growth. Our culture is rooted in Abundance, Candor, Joy, Resilience, and Ownership — and we bring those values to everything we do.

The Opportunity

Within our marketing team, this role represents the Storyteller — the creative heart that defines what we say, how we say it, and how it makes people feel.

As the Content & Creative Manager, you’ll set the direction for brand storytelling, campaign themes, and creative strategy across all channels. You’ll collaborate closely with our Navigator (Ops & Analytics Lead) to align creativity with data and business goals — and with our Operator (Marketing Coordinator) to bring your vision to life through seamless execution.

This is a strategic role for a creative leader who can move fluidly between high-level concepting and hands-on direction — ensuring that every campaign, message, and visual embodies the warmth, sophistication, and creativity that define Greenhouse Fabrics.

Compensation & Structure

• Salary: $65,000 – $70,000 (commensurate with experience)
  
• Work Style: On-site (High Point, NC)
  
• Reports To: Marketing Ops & Analytics Lead
  
  

Why You’ll Love Working Here

• Creative & Collaborative Culture — Work alongside passionate professionals who love what they do.
  
• Growth Opportunities — We invest in our employees’ development and encourage innovation.
  
• Purpose-Driven Work — Help our customers across the country bring their clients’ visions to life through beauty and craftsmanship.
  
• Industry Influence — Be part of a brand trusted by professionals shaping the future of interior design.
  
  

Requirements

Your Core Responsibilities

Content Strategy & Storytelling

• Set the content and storytelling strategy that defines how we connect with designers, upholsterers, and their clients.
  
• Write or oversee the development of blogs, case studies, trend reports, and customer stories that inspire and educate.
  
• Research emerging design and color trends to inform campaigns and creative direction.
  
• Collaborate with internal teams to transform product launches, designer partnerships, and customer success stories into compelling narratives.
  
  

Creative Production & Asset Development

• Lead the creative vision for campaigns and brand visuals across social, email, SMS, print, and sample books.
  
• Develop high-impact creative briefs and guide asset production, ensuring design, tone, and messaging are cohesive and on-brand.
  
• Work with or manage external partners/freelancers as needed to ensure quality, consistency, and on-brand execution.
  
• Maintain and evolve our brand identity assets, ensuring every touchpoint reflects Greenhouse’s quality and character.
  
  

Campaign Planning & Management

• Develop integrated campaign strategies that connect storytelling with measurable goals.
  
• Own the campaign and editorial calendar, ensuring alignment across content, creative, and sales initiatives.
  
• Partner with the Ops & Analytics Lead to align creative direction with performance insights and timing.
  
• Work with the Marketing Coordinator to execute campaigns flawlessly and maintain consistency across platforms.
  
• Evaluate campaign performance and apply learnings to continuously elevate storytelling and creative effectiveness.
  
  

Sales Enablement & Partnership

• Develop visually engaging sales tools, presentations, and one-pagers that empower reps and strengthen customer relationships.
  
• Align sales collateral with campaign messaging, product priorities, and brand tone.
  
• Collect feedback from the sales team to refine messaging and improve field support materials.
  
  

Brand Stewardship

• Serve as the guardian of our brand voice and aesthetic — ensuring tone, design, and messaging reflect our values and vision.
  
• Uphold consistency across every touchpoint, from website to sample books.
  
• Collaborate with leadership to evolve the brand’s look and feel as we grow into new markets and digital platforms.
  
  

Who You Are

• 3–5 years of experience in content strategy, creative direction, or brand storytelling across digital and print channels.
  
• A strong conceptual thinker who understands how words, visuals, and campaigns work together to move audiences.
  
• Skilled in creative tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) and platforms like Canva.
  
• Experienced in developing and managing integrated campaigns across multiple channels.
  
• Highly organized with strong project management and communication skills.
  
• A collaborative leader who thrives in cross-functional environments — balancing creative vision with practical execution.
  
  

Bonus Skills (Preferred, but Not Required)

• Experience in fabric, furniture, interior design, or home décor industries.
  
• Familiarity with content performance metrics (open rates, click-through, engagement).
  
• Hands-on photography, styling, or art direction experience.