Brand Manager Jack Links bei Jack Link's Protein Snacks

Purpose position Grow the Jack Link’s brand in the UK by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-lead initiatives to increase brand awareness, relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Jack Link’s brand

Responsibilities

• Implement brand strategy and brand positioning and evaluate effectiveness
• Grow the brand while educating on the benefits of the category;
• Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals;
• Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);
• Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams;
• Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;
• Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
• Support Shopper Marketing & Sales teams with necessary market, brand and product information;
• Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications;
• Manage marketing budgets within guidelines. • Benchmark and understand competitor & market best practices.

• University Bachelor / Master’s Degree Experience
• +7 years (leading) FMCG marketing, with a focus on brand management including both communications, activation, portfolio management & innovation development and launches.
• Project management & cross functional team working.
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
• Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
• Market knowledge/track record in the FMCG environment in the UK, ideally also with experience in establishing new brands/new categories. Competencies
• Strong planning and prioritisation skills • Apply business insights and knowhow
• Strong communication skills • Identify business driver and set into action
• Project-management, Manage complexity • Strategic thinker, strong executer and creative solver
• Customer/consumer focused
• Action oriented and able to influence others through clear and concise communication
• Highly self-motivated, resilient and agile
• Profound working experience in the UK market

By joining us, you will

• Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
• Work in an open, transparent, and inclusive culture with colleagues from all over the world
• Receive a salary at market level that fits your experience
• Experience a fast paced and dynamic work atmosphere
• Receive 27 vacation days, a good company pension plan and an annual bonus
• Boost your health with a ClassPass subscription and nutritious food offered by the company
• Attend our fun and engaging events