Commercial Insights Analyst (PT/ 3 month contract) bei BARK

Commercial Insights Analyst (3 month contract)

Part Time 10-20 hours/ week 

Remote, US

ABOUT BARK 

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

THE TEAM

The Commercial Insights Consultant will be a key member of the Commercialization team led by BARK’s Chief Revenue Officer. The team drives BARK’s emerging commerce business across brick & mortar retail channels, retailer ‘.coms’, and online marketplaces. BARK has helped make millions of dogs (and dog parents) happy for more than a decade but has barely scratched the surface with our direct to consumer subscription and a la carte offerings. We’re focused on partnering with the right retail partners to meet dog parents with all the joy of BARK right where they shop. 

WHO WE’RE SNIFFING FOR 

We are looking for a Commercial Insights Consultant who is obsessed with using data and marketing insights to make dogs happy. Retail and online marketplaces are a massive growth opportunity for BARK and this person should have the most expert understanding of commercial channels and how BARK can maximize its reach and success across customers and platforms.

KEY DUTIES 

Market Research & Analysis

• Collect and analyze category, channel, brand, and product-level scan and panel data to develop historical and competitive intelligence.
• Conduct market research to identify emerging trends, consumer preferences, and competitive landscape shifts that inform product, sales, and marketing strategies.
• Utilize data visualization techniques and storytelling to present insights and recommendations supported by data.
• Work with external research firms or agencies when necessary to gather additional insights.

Consumer and Customer Insights

• Analyze consumer demographics, psychographics, and purchase behaviors across sales channels through data analysis and research.
• Work with our retail sales team to understand their customer’s key priorities, and the opportunities stemming from them.

Commercial content development

• Aiding in product development/selection and collaborating to craft data-backed collections based on above insights.
• Support preparation for retail category reviews by providing data-backed products and thoughtful sell-in stories based on category/channel insights

Sales & Product Performance Analysis

• Monitor sales performance metrics such as revenue, market share, distribution, and pricing and promotional movement to keep key business partners informed.
• Partner with marketing and sales teams to develop strategies that optimize sales effectiveness and drive revenue growth.

Forecasting and Planning

• Support forecasting and budgeting by BARK sales,  planning and finance organizations by providing BARK and industry trend analysis.

EXPERIENCE & QUALIFICATIONS

• 3-5 years experience in sales analysis, market research, or consumer insights within the CPG industry.
• Proficiency in data analysis tools and sales data software - Nielsen and Numerator preferred
• Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Excellent communication and presentation skills to effectively convey insights to stakeholders.
• Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.

Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence and is committed to driving advancements in this field. We are seeking individuals who share this passion and are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued and openness to learning is a requirement.

This position is a remote, part time, hourly position. 

COMPENSATION: 

• The hourly rate for this position is $50- $60/hr depending on experience 

**This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.