Position: Head, Marketing

Education: MBA preferred  

Experience: 15+ years of Marketing experience

Location: New Delhi

Reporting to: VP & GM, India & Neighbouring Markets

Primary Purpose and Overall Objective of the Job:

Within the framework of bioMérieux guidelines & strategy, the position will be responsible for implementing the marketing strategy for the BioMérieux products to maximize India & NM business and managing the marketing team by translating the global message into an appropriate action plan for the India subsidiary.  This is a combination of product and strategic marketing management. 

Job Description

• Design, build and implement the Marketing Strategy for the Cluster based on the overall Global Marketing Strategy while leveraging specific country knowledge and adapting to local needs and opportunities.
• Actively acquire customer insight & market data and identifies the position of bioMérieux in the competitive market for exploring the potential growth on the market.
• Work closely with regional sales teams, product managers, and other internal stakeholders to ensure marketing efforts are aligned with business goals.
• Provide concrete data on the market trend for the reference markets. Reports regularly on the new events in the market such as new government policies, markets need and competitors’ activities.
• Effectively promote meetings and opportunities with Key Opinion Leaders, organize and manage Scientific Events to market bioMérieux all the portfolios.
• Co-ordinate training effort with sales management team to strengthen our strategy and solutions selling across the clinical portfolio.      
• Actively participate in global and regional headquarter initiatives or cross-functional projects that require commercial input

Brand Management and Positioning:

• Oversee brand positioning efforts, ensuring consistent messaging and branding across all channels.
• Lead the development of marketing materials and campaigns that resonate with regional audiences while maintaining brand integrity.
• Collaborate with the global marketing team to ensure regional marketing aligns with the overall brand strategy.

Campaign Planning and Execution:

• Plan and execute integrated marketing campaigns, including digital marketing, events, PR, and other channels to generate leads and drive product adoption.
• Track and analyze the effectiveness of campaigns, adjusting strategies based on performance data to optimize results.
• Coordinate with the sales team to ensure marketing efforts align with regional sales goals and provide adequate support for lead generation and customer engagement.

Skills and Qualifications:

• Degree in Biological or Life Sciences, with a preferred Master’s in Marketing, Communication, or an MBA
• Over 15 years of marketing experience, including 5+ years in a leadership role at a country level
• Demonstrated success in leading marketing strategies that drive business growth and increase market share.
• Experience in driving commercial excellence and leading a team of highly skilled individuals
• Exceptional customer orientation

• Excellent communication and interpersonal skills

• Ability to travel minimum of 40% of the time depending on business needs

• Strong analytical and problem-solving skills
• Self-driven and agile
• Ability to work effectively with stakeholders in a matrix organization

Scope and Resources Accountability, typical Performance Indicators:

• Scope and Resources Accountability: Revenue and CPM responsibility, marketing OPEX responsibility and management of India & NM Clinops Marketing Teams
• Key Performance Indicators (KPIs): Sales growth %, sales achievements and marketing team engagement and retention.
• Key Contacts (internal/external) and interfaces:
  • Internal: Global marketing, Regional marketing, Cluster GM, HR, Finance, Supply Chain, Sales and Marketing teams,
  • External: Key accounts and KOL etc.