Director of Marketing & Programming bei The Standard Spa, Miami Beach
The Standard Spa, Miami Beach · Miami Beach, Vereinigte Staaten Von Amerika · Onsite
- Senior
- Optionales Büro in Miami Beach
Job Details
Description
Director of Marketing & Programming
The Standard Spa, Miami Beach
General Job Description
At The Standard, marketing is all about shaping culture. The Director of Marketing & Programming leads the property’s storytelling across all platforms and touchpoints. This role oversees marketing, partnerships, cultural programming, creative direction & design, communications, digital presence, local campaigns, and serves as the key liaison for PR and photo shoots.
In close collaboration with the Director of Spa and Food & Beverage and our corporate marketing team, the Director ensures seamless planning, coordination, and execution of events and activations that embody The Standard’s bold, playful, and timeless brand.
General Information
Division: Marketing
Level of Responsibility: Executive
Core Knowledge Areas: Content Creation, Integrated & Digital Marketing, Branding, Event Programming, Social Media, Culture & Current Events, Hospitality
Required Skills & Qualifications
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Proven marketing expertise with both strategic vision and creative flair
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Detail-oriented with strong organizational and project management skills
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Exceptional copywriting and communication (verbal & written)
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Strength in analytics, reporting, and ROI-driven strategy
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Ability to lead creative direction with passion and pride
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Proficiency in PPC, SEO, paid search & social campaigns
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Graphic & web design skills (Adobe InDesign, Photoshop, Illustrator)
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MS Office proficiency
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Weekend and evening availability for major events and programming
Key Responsibilities
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Support Sales, F&B, Spa, Membership, Retail, and Catering & Events through marketing and programming designed to enhance the guest experience and achieve budget goals.
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Serve as the communication hub between all departments on marketing initiatives and event activations.
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Manage promotions, cultural programming, hotel updates, and guest/member communications.
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Develop strategic marketing plans and oversee the annual Sales & Marketing budget.
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Create innovative campaigns based on insights, analytics, culture, and current trends to drive revenue.
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Curate culturally relevant, on-brand events, pop-ups, and partnerships, especially during peak seasons like Art Basel, Miami Music Week, Swim Week, and key holidays.
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Oversee and execute digital and social strategy, including database growth, ad campaigns, engagement goals, and guest review responses.
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Manage creative direction, collateral, campaigns, and communication plans for promotional efforts.
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Partner with PR teams to generate press coverage, value, and buzz.
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Lead digital advertising efforts, including PPC and paid social campaigns.
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Book and manage talent, artists, and creative partners for on-site activations.
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Oversee guest list management, event production, and special projects.
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Secure photo shoots as an additional revenue stream and conversion tool for group sales & catering leads.
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Assist HR with internal culture collateral, dress code, and orientation branding.
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Work hand-in-hand with the GM and PR team on any crisis communications.
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Maintain meticulous records for budgets, invoices, and event costs.
Physical Requirements
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Ability to lift up to 30 lbs.
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Ability to stand for extended periods when required.
Qualifications
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