Brand Manager bei Dreyer's Grand Ice Cream

Love ice cream? Join the #1 ice cream company in the U.S.—Dreyer’s Grand Ice Cream (DGIC)—and help shape the future of iconic brands loved worldwide. As part of Froneri, the global ice cream leader, we’re in an exciting chapter of accelerated growth. With nearly a century of success in the U.S., powerhouse brands like Häagen-Dazs, Drumstick, Dreyer’s/Edy’s, OREO®, Outshine, and Frollies, and the backing of European-based experts, we have the winning recipe—and we’re ready for more.

Our headquarters are in Walnut Creek, CA, with production facilities in Bakersfield and Tulare, CA; Fort Wayne, IN; and Laurel, MD. We’re transforming how we work—investing in growth, elevating quality, and empowering teams to make fast, bold decisions. At DGIC, you’ll be in the action, own your brands, and see the real-time impact of your ideas—all while enjoying plenty of ice cream along the way.

Why DGIC?

We’re more than ice cream makers—we’re makers of JOY. Our entrepreneurial culture moves fast, values fresh thinking, and rewards results. Here, your role won’t be confined to a lane—you’ll partner across Sales, Operations, Finance, and Supply Chain for a true general management experience.

We don’t just hire for roles—we grow future business leaders. If you’re curious, driven, and ready to lead with both strategy and execution, this is your career accelerator.

Our Values in Action

• Take Ownership – Lead with accountability and focus on what drives growth and impact.
• Do What’s Right – Operate with transparency, integrity, and respect.
• Seek to Improve – Innovate relentlessly, embrace feedback, and learn from wins and losses.
• Better Together – Build success through inclusion, collaboration, and shared goals.

These values are not just ideals—they’re the behaviors we live by every day.

Main Purpose of Job:

We’re looking for a bold, strategic Brand Leader to champion one of our key brands and drive its next wave of growth. You’ll own the brand end-to-end—leading with a business-owner mindset and a deep understanding of the consumer. From strategy to execution, you’ll shape the future of the brand across innovation, category storytelling, and commercial excellence.

This is a hands-on, high-impact role. You’ll collaborate cross-functionally to build compelling retailer partnerships, guide new product development, and ensure flawless execution of commercial plans. You’ll lead quality benchmarking across the commercial team and bring a strategic lens to every project, balancing long-term vision with day-to-day agility.

Measurable Outcomes

1. Deliver brand sales / margin targets
2. Achieve brand share targets
3. Brand Health through relevant scorecard
4. Deep segment understanding
5. NPD Launch performance/ Consumer acceptance
6. Budget spend/management
7. Benchmarking
8. Financial acumen related to the product
9. Product quality – complaint levels, ratings and reviews, repeats, customer feedback
10. Ice cream knowledge

Levels of responsibility

1. Ownership of brand business KPIs
2. New Product Development Launch Acceptance
3. Communication execution
4. Executional oversight of budget

Role and Activity

Brand Stewardship

1. Partner with Brand Director to develop and drive brand strategy to achieve budget sales & market share
2. Partner with sales to optimize the trade & pricing strategy and recommend the launch support program for new items
3. Relentlessly examine performance, optimize and prioritize all demand generation levers to support short term and long-term business success
4. Lead and own deep understanding of weekly brand KPIs with a focus on action/course correction
5. Develop deep understanding of key competitors in our segment & their actions (year-round). Recommend plan optimizations based on learnings
6. Oversee brand with deep understanding, spending savvy, attention to detail and optimization mindset
7. Deep understanding of brand and shopper
8. Lead and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders

Quality:

1. Regular focus on quality benchmarking against competitors with total commercial team - with a bias for action
2. Advocate and act on quality opportunities across all parts of the consumer experience, collaborating with factory and NPD teams. Factory in-person visits and collaboration as needed.
3. Advocate and drive constant support of CRQS across all consumer product experiences. Have deep understanding of quality complaints and drive required actions

Innovation:

1. Drive new product ideation and development in line with brand strategy & relevant consumer insights
2. Partner cross functionally to create strong category / retailer story to sell in New Products
3. Partner with key cross-functional teams to lead & commercialize key New Product projects on time

Communications:

1. Embrace the consumer and ensure our brands are resonating in the market
2. Work with lead agencies to develop and implement communication plans across all touchpoints. Own day-to-day agency and cross-functional team management, strategy, planning, execution and results measurement. Ensure brand consistency across all communication areas.
3. Relentlessly examine campaign performance and optimize to ensure we achieve sales and share goals
4. Practice benchmarking across all areas of marketing (vendors, packaging agencies, printing, etc.) with buy better mindset
5. Lead packaging design and implementation as needed for renovation, innovation, quality improvements
6. Partner with Omni-channel team to support brand activities in key retailer programs

Leadership:

1. Ensure your team members are appropriately informed to do their jobs. Know your people to optimize work for performance.
2. Develop direct report to ensure strong performance and capabilities for a generalist mindset – with a focus on deeper product understanding, costing and quality standards.
3. Have the mindset of continuous improvement for yourself, your direct reports and broader team
4. Be proactive in driving complexity out of processes / ways of working to drive for quicker/better decision making.

Key Experiences: What experiences are key to success in this job?

• 2+ years of experience as Marketing Manager preferred
• Experience leading base business initiatives and long-term innovation
• Traditional CPG experience Preferred including familiarity with IRI / Nielsen data and New Product Development
• People Management experience strongly preferred
• MBA is not required and not preferred
• Undergrad in a relevant field preferred

What We Offer

• All the ice cream you can eat (yes, really!)
• Competitive benefits: Medical, Dental, Vision, 401(k) with match, PTO, 10 paid holidays + 2 floating
• A collaborative, fun, and purpose-driven work environment
• A culture that blends 100 years of stability with the energy of a startup
• Commitment to sustainability and social responsibility

The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer’s Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $130,000 and $160,000 per year.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.