Head of Marketing bei The WFS Group

Head of Marketing (aka The Growth Architect)

A Snapshot of WFS Group

WFS Group is a fast-paced, high-performance sales agency that provides “done-for-you sales” services to our clients. We help brands scale faster than ever by managing their sales engine end-to-end, driving revenue growth while changing as many people’s lives as possible.

One of our flagship brands is seeking a Head of Marketing to lead and scale a high-performing marketing team that drives measurable growth across multiple channels.

Position Overview

We are looking for a creative, data-driven, and strategic Head of Marketing to build and lead a world-class marketing operation. This role is about more than campaigns—it’s about designing an ecosystem that drives awareness, generates leads, and converts customers while fueling revenue growth.

If you excel at balancing creative storytelling with analytical rigor, building scalable systems, and leading teams to execute at a high level, this role offers the opportunity to shape marketing strategy from vision to execution.

You SHOULD apply if…

• You have 7–10+ years of marketing leadership experience in fast-moving, high-growth environments.

• You’ve successfully scaled full-funnel marketing: awareness → lead generation → conversion → retention.

• You have deep expertise in paid media strategy across major platforms.

• You are skilled in lifecycle and email marketing, with strong understanding of funnel optimization.

• You have experience building and leading high-performing marketing teams.

• You excel at creating repeatable systems, processes, and playbooks that drive efficiency and scale.

• You thrive in ambiguous, fast-paced environments and enjoy challenging assumptions.

• You are both analytical and creative, comfortable balancing data-driven decisions with brand-building strategies.

You SHOULD NOT apply if…

• You prefer maintaining existing systems over building new ones.

• You avoid accountability for results or KPIs.

• You are uncomfortable giving direct feedback or enforcing high standards.

• You only enjoy one side of marketing (creative or analytical) and not both.

• You are looking for a low-pressure, low-responsibility position.

Major Roles & Responsibilities

• Lead and oversee all marketing functions: organic, paid, content, email, design, and events.

• Build, mentor, and scale a high-performing marketing team, empowering individual ownership.

• Develop and execute strategies for product launches, event ticket sales, and high-ticket program growth.

• Ensure marketing efforts consistently drive revenue and profitable growth.

• Architect and oversee paid media strategy, balancing high-level vision with tactical execution.

• Design lifecycle and email campaigns to nurture leads, convert customers, and build retention.

• Guide creative and content outputs to align with brand standards while staying conversion-focused.

• Create repeatable frameworks and playbooks for campaigns to scale efficiently.

• Collaborate cross-functionally with Sales, Growth, and Leadership teams to drive measurable outcomes.

• Monitor performance across all channels, identify patterns, and adjust strategies as needed.

• Act as a strategic leader, ensuring marketing operations are aligned with broader business goals.

Job Type: Full-Time

Schedule: Monday to Friday

Work Location: In-Office (Austin, TX)