Digital Media Buyer / Performance Marketer bei Lytegen

About the Role

We’re looking for a results-driven Digital Media Buyer to take full ownership of our Meta campaigns (Facebook/Instagram). This is not just a “launch and forget” role — we need someone who lives in the data, thinks strategically, and executes with precision. You’ll manage large budgets, multiple creatives, and campaigns across different audiences — ensuring performance, scalability, and profitability.

Key Responsibilities

• Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns end-to-end.
  
  
• Manage multiple campaigns and creatives simultaneously, ensuring A/B testing and performance tracking.
  
  
• Analyze campaign data daily and adjust strategies to maximize ROI.
  
  
• Develop full-funnel strategies (awareness, retargeting, conversion).
  
  
• Collaborate with creative/design teams to brief and refine ad assets.
  
  
• Provide regular performance reports with clear insights and recommendations.
  
  

Stay up-to-date with platform updates, trends, and best practices.

Requirements

Required Skills

• Proven expertise in Meta Ads Manager with hands-on management of large-scale budgets.
  
  
• Strong analytical mindset: ability to read data, spot trends, and pivot strategies quickly.
  
  
• Deep understanding of audience targeting, bidding strategies, attribution, and pixel/tracking setups.
  
  
• Experience managing multiple creatives and running structured A/B tests.
  
  

• Excellent communication skills and accountability — must be on top of every detail.

Qualifications

• 2+ years of experience running Meta campaigns at scale (agency or brand side).
  
  
• Demonstrated success in driving measurable results (leads, sales, ROAS).
  
  
• Strong command of campaign tracking tools (Google Analytics, Meta reporting, etc.).
  
  
• Comfortable managing budgets ranging from mid-five figures to six figures monthly.

Who We’re Looking For

• Someone obsessed with execution and results, not just theory.
  
  
• Highly organized and proactive — the type of person who catches issues before they become problems.
  
  
• A professional who thrives in a fast-moving environment and takes full ownership of outcomes.
  
  
• Leadership skills are a plus for future growth, but right now we’re prioritizing execution and sharpness.

Benefits

• Competitive Compensation – Attractive salary package with performance-based incentives.
• Global Exposure – Direct collaboration with U.S. leadership and cross-border teams.
• Career Growth – Clear progression path toward senior leadership roles in a fast-scaling company.
• Impact-Driven Work – Be part of the renewable energy sector and contribute to sustainability.
• Professional Development – Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
• Collaborative Culture – Work with driven, talented peers in an inclusive and supportive environment.
• Work Stability & Vision – Join a company with strong long-term growth plans and a mission-driven culture.
• Leadership Autonomy – Freedom to design and execute operations strategies, with the trust of global leadership.
• Recognition & Rewards – Regular acknowledgment for high performance and impact delivered.