AV Product Specialist

At Westcoast, we take pride in distributing some of the most renowned global IT brands to resellers, retailers, and organizations across the UK and beyond. As an innovative and inclusive company, we thrive on teamwork and the diverse talents of our people. We invite you to turn your passion into a rewarding career with us!

The Job Role 

We’re looking for a dedicated AV Product Specialist to support our Product Manager in the promotion and sales of AV products - both internally and externally. This is a dynamic role that touches multiple areas of the business, including sales, product management, and customer/vendor engagement.

This is an exciting opportunity for someone who is commercially aware, customer-focused, and eager to grow within a fast-paced technology distribution environment.

Your Day-to-Day Responsibilities Will Include:

• Act as a brand ambassador for AV, promoting product benefits and unique selling points (USPs).
• Drive sales engagement across internal sales teams.
• Support Product Managers with stock profiles, identifying best-selling SKUs, and planning future promotions.
• Build and maintain strong relationships with key customers.
• Collaborate with Product Managers and Sales Teams to capitalise on commercial opportunities.
• Identify and develop new partner channels where value can be added.
• Coordinate product setups, manage new product introductions (NPIs), and oversee promotional activities.
• Stay informed on competitor offerings to support effective product positioning.
• Attend events, support call-out days, and help execute sales promotions.

Is this the role for you?

To be successful in this role you will have some of the following skills and experience and the desire to develop in other areas:

• Experience in IT or technology distribution is desirable but not essential.
• Comfortable working both independently and as part of a team.
• Proactive approach to learning and staying current with industry developments.
• Confident communicator with the ability to engage new people and build lasting relationships.
• Self-motivated with strong time management skills.
• Capable of building effective internal relationships at all levels of the business.
• Able to manage workload, stay organised under pressure, and effectively prioritise tasks.

What’s in It for You?

This is a fantastic opportunity to immerse yourself in the IT industry, build lasting relationships, and grow with a Sunday Times Top Track 100 company.

• Growth Opportunities: We offer training and development opportunities to help you reach your full potential. Whether it’s funded apprenticeships, work-based studies, or professional qualifications, we’ve got you covered.

• Generous Benefits Package: Enjoy 25 days of holiday, employee referral bonuses, perks and discounts. (Theale only – New fully equipped gym available 24/7).
• Wellbeing Support: Access to Westcoast Wellbeing services including mental health counselling, virtual GP services, physiotherapy, life insurance, eye care schemes, and more.
• Community & Connection: Our teams enjoy social and charitable events throughout the year, fostering a strong sense of belonging.

What’s Next?
If you’re ready to join a company that values its people and rewards success, click apply to start the quick application process (5-6 mins).

Please note: Due to the high volume of applications, we may not be able to provide individual feedback for every candidate. If you don’t hear from us within 14 working days, we’ve moved forward with other applicants for this role, but we encourage you to explore future opportunities with us.