Marketing Director - Retirement Community
We are seeking a dynamic and strategic Marketing Director to lead our efforts in promoting our retirement community and driving high occupancy rates. This role offers an exciting opportunity to develop innovative marketing initiatives, foster community engagement, and build meaningful relationships with prospective residents, their families, and referral sources. If you are passionate about creating impactful marketing strategies and leading a talented team, we invite you to join our organization dedicated to enriching the lives of our residents.
Key Responsibilities:
Develop, design, and implement the overall marketing vision and strategic plan to attract prospective residents and increase occupancy.
Manage and lead the marketing team, providing ongoing coaching, mentorship, and professional development.
Establish and oversee digital marketing initiatives, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media campaigns.
Build and maintain relationships with external digital marketing agencies, creative partners, and community organizations.
Plan, coordinate, and execute innovative community events that engage residents, prospective residents, and the local community, creating organic exposure and positive brand awareness.
Monitor and analyze marketing performance metrics, adjusting strategies to optimize results.
Collaborate with sales and operational teams to ensure marketing efforts align with community goals and resident needs.
Stay informed about industry trends and competitor activities to maintain a competitive edge.
Skills and Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
Proven experience in senior marketing roles, preferably within senior living, healthcare, or hospitality industries.
Strong leadership skills with the ability to motivate and develop a team.
Excellent communication, interpersonal, and relationship-building skills.
Proficiency in digital marketing tools, social media platforms, and analytics software.
Creative mindset with the ability to develop engaging community events and marketing campaigns.
Ability to analyze data and market trends to inform strategic decisions.
Organizational skills with the ability to manage multiple projects simultaneously.
Join our team and be part of a vibrant community that values innovation, growth, and making a positive impact on the lives of our residents. We offer a collaborative work environment, opportunities for professional development, and a commitment to excellence in senior living.
Competencies
Extensive experience in creating and implementing social and digital strategies, and experience in developing integrated stakeholder engagement and brand reputation management strategies.
Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives.
Solid business acumen, strategic planning, problem solving and relationship building skills.
Ability to think both strategically and tactically with meticulous attention to detail and demonstrated critical thinking skills, and good business judgment.
Effective public speaking and formal presentation skills.
Demonstrated capacity for and interest in developing a deep understanding of consumer preferences within the older adult demographic and the markets in which it operates.
Strong communication, planning and organizational skills, and exceptionally strong writing and editing skills.
Collaborative : Ability to build and form strong cross-functional relationships, with a collaborative and inclusive style.
Execution excellence - demonstrated ability to set aggressive but realistic plans and expectations, manage and resolve challenges, and deliver consistently against planned-for dates, budgets, and business results.
PREPARATION, KNOWLEDGE, SKILLS & ABILITIES
Education : Bachelor's degree in Marketing, Business or related field required; Master's degree or MBA preferred.
10+ years corporate marketing experience, or experience in an advertising or public relations agency or consulting firm.
Background in senior living or hospitality industries a plus.
