Senior Marketing Specialist (Hybrid) bei Selective Insurance Company of America

About Us:

At Selective, we don't just insure uniquely, we employ uniqueness.

Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2025 and certification as a Great Place to Work® in 2025 for the sixth consecutive year.

Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs.

Overview:

This role is responsible for developing and executing strategic marketing initiatives that drive growth, efficiency, and profitability across the Personal Lines (PL), and other segments as necessary. Partner closely with the respective business product owners and serve as a key connector between the Marketing and Product Teams to ensure alignment with segment-specific priorities and goals. Translate business needs into actionable marketing plans, deploy targeted campaigns to support new business and retention, and monitor performance metrics to optimize impact. All job duties and responsibilities must be carried out in compliance with applicable legal and regulatory requirements.

 

Note: (For NJ candidates) This role will be located at our future headquarters in Short Hills, N.J. Until the new headquarters is operational, the successful candidate will be offered the ability to work in our Branchville, N.J. location during this interim period. 

Responsibilities:

• Develop and implement marketing strategies aligned with corporate and segment-specific objectives for Personal Lines, and other segments as necessary, with a focus on driving growth, profitability, and efficiency.
• Collaborate closely with product owners and business partners across to identify marketing opportunities and translate them into actionable plans and campaigns.
• Ensure all marketing and communication strategies enhance Selective’s brand position. Utilize multi-channel marketing communication solutions targeted to different audience segments/needs. Partner with other stakeholders to drive engagement through the multi-channels and identify key data to use for targeting/segmentation.
• Utilize a data-driven, storytelling approach to support initiatives that influence growth, efficiency, and profitability.
• Establish strong working relationships with internal stakeholders to ensure marketing strategies are informed by and aligned with business priorities.
• Apply measurement frameworks to evaluate campaign performance, optimize marketing impact, and demonstrate return on investment. Continuously seek opportunities to improve marketing processes and introduce innovative solutions that enhance efficiency and effectiveness.
• Support long-term planning for strategic marketing communication initiatives by forecasting future needs and identifying emerging opportunities.
• Leverage other team members with functional expertise to help shape these new strategies with a demonstrated ability to work cross-functionally, collaborate with, and influence all levels of the organization.
• Lead execution of the department's strategies and key initiatives, including preparation and management of the department's operating and expense budget.

Qualifications:

Knowledge and Requirements

• Experience in marketing, preferably within the Property & Casualty (P&C) insurance industry
• Excellent communication skills, both written and oral
• Strong problem solving skills
• Ability to build strong relationships and influence the business
• A thorough understanding of the insurance business model and customer lifecycle
• A solid grasp of digital marketing and campaign automation, along with the ability to stay current on evolving trends, technologies (including Generative AI), and opportunities, and to work with stakeholders to bring new initiatives to life.
• Experience managing external vendors, agencies, and high-value partners is critical to ensure seamless execution of marketing initiatives.
• A data-informed mindset and familiarity with performance metrics and return on investment (ROI) analysis are key to optimizing marketing impact and driving continuous improvement.

 

Education and Experience

• Bachelor’s degree in Business, Marketing, Digital Marketing, or a related field preferred
• 5+ years of experience in marketing, preferably within the Property & Casualty (P&C) insurance industry
• Proven ability to develop measurable marketing plans that align with sales objectives
• Experience managing budgets
• Proven ability to drive engagement and activation
• Project Management experience

Total Rewards:

Selective Insurance offers a total rewards package that includes a competitive base salary, incentive plan eligibility at all levels, and a wide array of benefits designed to help you and your family stay healthy, achieve your financial goals, and balance the demands of your work and personal life. These benefits include comprehensive health care plans, retirement savings plan with company match, discounted Employee Stock Purchase Program, tuition assistance and reimbursement programs, and 20 days of paid time off. Additional details about our total rewards package can be found by visiting our benefits page.  

 

The actual base salary is based on geographic location, and the range is representative of salaries for this role throughout Selective's footprint. Additional considerations include relevant education, qualifications, experience, skills, performance, and business needs.

Pay Range:USD $92,000.00 - USD $127,000.00 /Yr.Additional Information:

Selective is an Equal Employment Opportunity employer. That means we respect and value every individual’s unique opinions, beliefs, abilities, and perspectives. We are committed to promoting a welcoming culture that celebrates diverse talent, individual identity, different points of view and experiences – and empowers employees to contribute new ideas that support our continued and growing success. Building a highly engaged team is one of our core strategic imperatives, which we believe is enhanced by diversity, equity, and inclusion. We expect and encourage all employees and all of our business partners to embrace, practice, and monitor the attitudes, values, and goals of acceptance; address biases; and foster diversity of viewpoints and opinions.

 

For Massachusetts Applicants

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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