Homeoffice Analyst, Marketing Insights bei Road Scholar

Road Scholar is the nonprofit world leader in educational travel for older adults. Our mission is to inspire adults to learn, discover, and travel. With thousands of programs across the globe—including in-person, online, and on the water—we believe curiosity is the key to a well-lived life.

At Road Scholar, we are committed to fostering a culture of inclusivity and belonging. We believe that by valuing a wide range of perspectives and experiences, we create a stronger, more innovative organization that reflects the communities we serve.

In addition, we are dedicated to bringing an environmentally sustainable organization. From the way we design our programs to how we operate as a team, we are striving to reduce our environmental impact and create a positive legacy for future generations.

About the role...

The Analyst, Marketing Insights will play a key role in connecting marketing strategy with measurable results. This position bridges the gap between multiple marketing and communications teams—such as partnerships, video, web, PR, social, and writing—by developing reporting and delivering clear, actionable insights from complex data. This person will turn analytics into compelling stories that drive smarter decisions across channels.

The ideal candidate is curious, self-motivated, and skilled at transforming diverse data sources into meaningful narratives. They thrive in a collaborative, good-natured, and flexible workplace culture while working independently to meet deadlines and uncover new opportunities.

Road Scholar offers a remote-first work environment. The compensation range for this exempt level salaried position is $59,000 - $70,000 based on experience. 

In this role, you will...

• Audit and maintain reporting needs across Marketing & Communications
• Work with the data warehouse team to create new attributes and metrics to support evolving reporting needs
• Build and present performance reports that drive strategy and decision-making to key stakeholders
• Develop integrated reports from multiple data sources to assess the performance of existing partnerships and quantify the potential value of new partnership opportunities
• Develop audience demographic breakdowns to support media pitches and campaign targeting
• Implement campaign tracking for PR efforts and measure traffic generated from media mentions
• Support social media teams by building reports that assess reach, engagement, and conversion performance across platforms
• Report on blog traffic and engagement; identify content opportunities to expand reach
• Measure video performance across channels and recommend format or platform optimizations
• Partner with the web and digital marketing teams to evaluate performance of paid campaigns, organic traffic, and on-site enrollment conversions
• Develop KPIs and reporting for private group initiatives and Lifelong Learning Institutes (LLIs) to track performance and identify growth opportunities
• Produce and maintain reports to evaluate engagement—including new adds, reactivations, and raffle results—from Ambassador presentations and other in-person events
• Fulfill ad-hoc data requests and support special projects as needed

We're seeking...

• Bachelor's degree in quantitative field (e.g. marketing, business, economics, mathematics)
• 2-3 years of analytics experience required, preferably in marketing
• Proficiency in data visualization and business intelligence tools (e.g. Strategy [formerly MicroStrategy], Google Analytics)
• Strong Excel skills; familiarity with SQL is a plus
• Excellent communication skills, with ability to present findings clearly to non-technical stakeholders
• Highly organized, detail-oriented, and able to manage multiple projects with competing deadlines
• Self-motivated, with ability to stay focused while performing independent work in a remote environment
• A collaborative mindset and the ability to work across diverse teams

For serious consideration, please submit a cover letter with your resume telling us why you're interested in the position.  

Why join the Road Scholar Team...

We offer a competitive compensation and benefits package!  

• Medical, Dental and Vision Insurance (with a substantial employee subsidy!)
• 403(b) Retirement Plan with a company match of 5% after 1 year of employment!
• Up to 20 days of PTO annually, accrued every payroll cycle 
• Enjoy a paid week off, in addition to your PTO, at the end of December to enjoy the holiday season!
• A generous employee discounts on our programs
• Access to obtain a Care.com membership
• As a Road Scholar employee, you can opt-in to receive an IATA membership
• We take professional development seriously which is why we provide LinkedIn Learning access to all employees amongst other professional development opportunities
• That’s right, we’re fully remote!
• To learn more about our benefits offerings, check us out at https://www.roadscholar.org/careers/

Equal Opportunity Employer

Road Scholar supports diversity in our staff, participants, and programs. An Equal Opportunity Employer Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer, we consider applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, pregnancy, illness, marital or veteran status or disability or any other status protected by applicable law.

Cybersecurity

At Road Scholar, we are committed to cybersecurity and to providing a safe experience for job seekers. All official communication regarding employment opportunities will come exclusively via email from the official Road Scholar domain or from our applicant tracking system URL recruiting.ultipro.com. We never conduct interviews through texting applications or instant messaging platforms. If you receive an employment offer or other correspondence from an individual at Road Scholar you have not met, or from a non-Road Scholar email domain, it may be a phishing attempt.