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The Social Media Producer plays a critical role in shaping how fans experience NESN and SportsNet Pittsburgh across digital platforms. This position is responsible for producing and publishing real-time game highlights, branded content, and social-first storytelling that drives engagement, grows audiences, and supports revenue goals. The ideal candidate is a creative, detail-oriented content producer with strong editorial instincts, a deep understanding of the sports media landscape, and the ability to thrive in fast-paced, live-event environments.

Essential Duties & Responsibilities:

• Publish real-time highlights, graphics, and content from NESN and SportsNet Pittsburgh live games across all major social platforms.
• Create, schedule, and optimize game tune-in posts, branded executions, and marketing promotions.
• Monitor fan conversations, engage with audiences in an authentic voice, and foster a positive community experience.
• Collaborate with marketing and sales teams to execute sponsorship activations, track performance, and deliver recap reporting.
• Brainstorm and pitch new social-first concepts to drive growth, retention, and platform innovation.
• Research and apply emerging trends, best practices, and platform updates to NESN/SNP social strategy.
• Contribute to editorial planning, including building calendars and tagging content in Sprout Social for reporting and analytics.
• Support collegiate and additional sports coverage with timely, relevant highlight and organic content posting.

We believe in the potential within every individual. If you’re passionate about this role, we encourage you to apply even if you do not meet all of the requirements that are listed within this job description.  

Qualifications:

• Strong understanding of social media platforms including Instagram, TikTok, Facebook, and X (formerly Twitter); experience with YouTube Shorts and Threads a plus.
• 1–3 years managing or producing content for brand, media, or sports social channels.
• Experience with scheduling, publishing, analytics, and reporting tools (Sprout Social preferred).
• Demonstrated ability to balance creativity with brand voice, editorial standards, and revenue priorities.
• Excellent time management skills with the ability to prioritize multiple tasks in a live-event environment.
• Strong editorial judgment and knowledge of the sports industry, trends, and fan culture.
• Self-starter who thrives in collaborative, cross-functional team settings.
• Willingness to work nights, weekends, and holidays to cover live games and events.

We believe that when team members feel supported, they are more engaged, productive, and innovative. If you're looking for a workplace that celebrates people and their personal and professional growth, you've come to the right place.  

Some of the benefits we provide include:

• Medical and Dental plans which are currently funded by NESN at approximately 85%
• Pre-Tax HSA, FSA and Dependent Care Account
• 401(k) plan with employer match of 100% up to the first 6% of compensation, 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%.
• Life Insurance, AD&D, Short and Long-Term Disability which are currently 100% funded by NESN
• Paid parental leave
• Time Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full year
• Team Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee ID
• Paid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.
• Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers. 
• MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from work
• Travel Assistance & ID Theft Protection  
• Estate Guidance - The Hartford helps employees protect their family’s future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire.
• Additional Perks & Employee Discounts - As a NESN employee, you are eligible for other discounts & perks such as pet insurance, tickets, travel, dry cleaning, mobile phones, and much more!

Who We Are

NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

As of Fall 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.

Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.

NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.